Initiative reposted this
Newsletters are becoming an increasingly popular channel for advertisers, "providing valuable contextual signals" about audiences' potential buying interests. Kandace B., Head of Initiative's B2B Practice, spoke with Morning Brew about why newsletters have emerged as "golden inventory" for media buyers. Read the full article here: https://bit.ly/4kRNctl #Newsletters #MediaBuying
One of the best in the business! GO Kandace!
Very informative! 💡 love to see it, Kandace!
I am so proud of you!!! Keep shinin’ Kandace B.
Exec/Internal Comms @ Google
2wSuper insightful, love this KB!