Dr. La Quita D. Frederick’s Post

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Award-Winning Global Sports Industry Consultant, Executive & Speaker | Leadership Alchemist, Impact Catalyst & Visionary Strategist at Intersection of Brand Capital, Strategic Leadership & Cultural Impact | ΔΣΘ

A MOVEMENT, NOT A MOMENT I don't know about you, but I'm already experiencing withdrawal symptoms from the Summer Olympics. I love sports and the business of sports, from everything that happens during the competition and events to all that it takes to make it happen behind the scenes. The Olympics fills my cup differently because it is all the things: elite, excellent, exceptional, historical, iconic, imaginative, innovative, intense, sensational, surprising, etc. Even acknowledging all of that, the Paris 2024 Summer Olympics were more than just another global mega-sporting event; they marked a watershed moment in the evolution of women’s sports. History was made once the Paris Games were recognized as the first in which an equal number of women and men participated. This wasn’t just about breaking records or winning medals—it was about redefining the narrative of what women can achieve on the world stage. From breathtaking performances to historic firsts, women athletes across the board shattered expectations and set new standards of excellence. Whether it was the stunning dominance in track and field, the resilience in team sports, or the athleticism and artistry in gymnastics, women proved they are not just participants in the Olympic story—they are paramount. But let’s be clear: this is not a fleeting moment. The triumphs in Paris reflect a broader, unstoppable movement that has been building for years. Increased investment, record-breaking viewership, and a surge in sponsorships underscore the undeniable value and influence of women in sports. Brands are taking notice, and the world is watching. As we celebrate these achievements, it’s important to recognize that the momentum doesn’t stop here. Paris 2024 is a milestone, but it’s just one chapter in a much larger story. After all, this is not just a moment—it’s a movement that will continue to shape the future of sports for generations to come. The future of sports is female! HIGHLIGHTS 💃🏽 World beaters: Women athletes ruled the Olympics 💃🏻 The Paris Games were the first to have an equal number of men and women competing. 💃 If American women were their own nation, they would have won the third most medals, behind only the U.S. and China. To quote Beyonce, "Who Runs the World? GIRLS!" #Olympics #Paris2024Olympics #Paris2024 #WomenInSports #GirlsInSports

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