Who are the 𝘮𝘦𝘥𝘪𝘤𝘢𝘭 𝘢𝘦𝘴𝘵𝘩𝘦𝘵𝘪𝘤 𝘦𝘯𝘵𝘩𝘶𝘴𝘪𝘢𝘴𝘵𝘴 𝘰𝘧 𝘵𝘰𝘮𝘰𝘳𝘳𝘰𝘸? In the first post of her blog series for VMSD, Carlotta Dove, IA's Director of Consumer Experience, dives into this very topic. 💡 Drawn from research uncovered in IA's whitepaper, 𝗧𝗵𝗲 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻, Dove examines four archetypes, exploring what motivates them to connect with aesthetic brands and what inhibits them currently. 🔎 Click the link below to learn more 👇 https://bit.ly/4hKvqW2
Love seeing design research paired with consumer psychology in such a meaningful way. Excited to follow this series and see how these archetypes shape the future of medical aesthetics.
Varaluz
2w
Fascinating insights!
The future of aesthetics sounds way deeper than skin, what a refreshing take.
Very Insightful!