Hustle Beauty’s Post

Beauty founders, AVOID these 8 mistakes, 1. A lack of genuine passion for the problem vs. solution 2. Not validating all 3 growth engines: paid, loyalty and advocacy 3. Lack of focus: problem, consumer, products, or channel 4. Overemphasis on competition and larger players For all 8 mistakes & why are they detrimental to your success? check out the full document below & click on "view my blog" in my profile above! ……….. Jump Accelerator: Reimagine Growth: Profit Goal, Cash Fuel Profitable growth on the path to $20M-$50M+ for women beauty founders with the only full, fit & fully executable solution using first principles W/O Breaking the bank on ads, influencers, reckless distribution 𝑺𝒄𝒂𝒍𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝑹𝒆𝒗𝒊𝒆𝒘, 3 𝑩𝒂𝒔𝒊𝒄 𝑱𝒖𝒎𝒑𝒔, 3 𝑨𝒅𝒗𝒂𝒏𝒄𝒆𝒅 𝑱𝒖𝒎𝒑𝒔, 1 𝑭𝒖𝒏𝒅𝒓𝒂𝒊𝒔𝒆 𝑷𝒍𝒂𝒕𝒇𝒐𝒓𝒎 Together, let’s create “A Woman’s World.” .............. 👆 SIGN UP for the NEWSLETTER via my website on my profile 👆 FREE ONLINE COURSE via my website link! 👆CHECK OUT THE FUNDRAISING PLATFORM via the website link above! 🌅 Follow me for counter-intutive insights on growing your beauty brand & female founder stories 👆Follow: "What Beauty Founders Don't Know" Podcast-Spotify/Apple/YouTube #entrepreneurship #cosmetics #marketing #founders

Can you engineer creator market fit — the perfect convergence of great content, an engaged audience and a business model that makes it all work? Marissa Hill (aka ShadeTV on YouTube) might have cracked the code. She was a guest speaker at my UCLA Extension class this semester. She’s also partnered with every sneaker brand you can think, collaborated with YouTube among other platforms, and has spoken at ALL the conferences. In fact, you’ll see her at VidCon as a featured creator this summer. And her origin story as a creator is fascinating and one of the most intentional I’ve encountered. Before getting started, Hill considered the elements that could make a creator successful. She told the class about launching her YouTube channel during the pandemic and how she saw a void in the market that she could fill. Step 1 - She looked for a gap and thought about how to fill it She wanted to give a female perspective on topics surrounding hype culture and sneakers, which she didn’t see represented at the time. Step 2 - She intentionally set out to work with specific companies Marissa developed a list of companies that she really wanted to connect and work with. Some people fall into brand partnerships after brands reach out to them. The accidental influencers. She knew the business model she wanted her channel to have right from the start. Step 3 - An engaged audience was the question mark The variable she couldn't predict was whether there was a demand for a woman in this space and if people were going to enjoy the content. She loved creating the content and was able to find potential sponsors pretty quickly but without an audience she wouldn’t have a viable channel as a full time creator. It was a risk but ultimately it worked out for her. And it's been fascinating to watch. #YouTube #ShadeTV #Creators

🎉 From Influence to Impact: Revolutionizing Beauty Businesses ✨ At Plus Two Ventures, we’re on a mission to transform influencers into thriving entrepreneurs. 🚀 This groundbreaking journey is reshaping the creator economy, and TheIndustry.fashion & TheIndustry.beauty captures it perfectly. Read the full story here: 👉 https://lnkd.in/dN6jCQZG 🌟 Our Latest Launch: A revolutionary press-on nail brand in collaboration with a leading beauty creator. 💅 Why it's special: Salon-quality, reusable designs inspired by viral trends. 💬 What does this mean for creators? We provide the tools, resources, and strategy to help digital creators build authentic, profitable brands. This is where creativity meets business success! 💡 👉 Join the conversation: What beauty trends do you think will dominate next year? Comment below! 🚀 #CreatorEconomy #BeautyBusiness #InfluencerMarketing

🚗 *Renting Success?* 🤔 Let’s talk about *those* influencers on social media. You know the ones—posing in front of rented Lamborghinis, flashing wads of cash, and talking about “hustle culture” like they’ve got the world all figured out. But here’s the truth: **A lot of it’s fake**. 🤷♂️ Behind the scenes, many of them are renting cars, staging photos, and putting up a front of success they haven’t really achieved. It’s easy to get sucked into thinking you’re falling behind or doing something wrong because their life looks glamorous. Success isn’t about the rented lifestyle. It’s about building something real—through hard work, consistency, and patience. Don’t be fooled by filters and flashy captions. Focus on your own journey, and don’t measure your success against someone else’s highlight reel. 💡 Trust the process, not the pose. 💼 #RealSuccess #InfluencerReality #StayFocused #PersonalGrowth #SocialMediaMyths

Free Beauty Brand Guide: 7 strategies to up profits during these tough times! 7 strategies are: 1. Pro Channels 2. Seed Communities & Groups 3. Brand Partnerships 4. 6X Profitable Super Fan Ambassadors 5. Advocacy 6. Emotionally Transformed Rewards 7. Cash Flow & Profits Check the doc below & for your FULL FREE 90 PAGE GUIDE in your inbox, Comment "Beauty" below. ..................................................................... Jump Accelerator: Reimagine Growth: Profit Goal, Cash Fuel Profitable growth on the path to $20M-$50M+ for women-led beauty brands with a fit & fully executable solution using 1st principles of diffusion W/O Breaking the bank on ads, influencers, reckless distribution Together, let’s create “A Woman’s World.” ..................................................................... #beauty #marketing #entrepreneurship #cleanbeauty

At the core of my journey as a creative entrepreneur are values that guide everything I do: helping others, fostering positivity, creating opportunities, building community, and embracing entrepreneurship. These principles are key not only for individual growth but also for uplifting those around us. I’m excited to share that I recently launched a talent agency, and I’ll be working with @WeAre8 to onboard a roster of content creators, creatives, influencers, public figures, and celebrities. Our goal is to build a community that champions accountability, positivity, and real impact in today’s digital landscape. I recently sat down with the amazing team at WeAre8 to discuss these values and my journey. We explored the evolving role of influencers, the power of community, and how creativity can help shape a better world. WeAre8 is a platform dedicated to empowering creatives and fostering meaningful social interactions that drive change, and I’m thrilled to be part of this movement. Stay tuned for more insights as we work together to bring new talent to a platform that understands the importance of making a difference! #CreativeEntrepreneur #TalentAgency #HelpingOthers #Positivity #OpportunityCreation #Community #Entrepreneurship #WeAre8 #Empowerment #SocialImpact #DigitalCommunity

THIS is how brands should do creator partnerships Julia Huynh went viral on TikTok for finding a hoodie that ‘hoodies’ Following her viral sensation, many brands sent her their hoodies to be reviewed But GAP did a BETTER thing. GAP reached out to Julia to co-create her own hoodie. This is genius because: → Julia is now the key opinion leader for people who wants to buy a good hoodie → Through co-creating, her audience will trust the product even more Needless to say, her followers are excited to buy her hoodie in collaboration with GAP! I do believe brands should think innovatively when collaborating with creators. Brands who will be able to deliver collabs beyond social media will thrive! What do you think of GAP’s strategy? Repost with your thoughts if you find it useful!

Can a 19-year-old with a sewing machine revolutionize fitness? Ben Francis MBE did. What started in a garage is now Gymshark —a $1.45B global fitness brand spanning 180+ countries. The secret? Building a community, embracing influencer marketing early, and dominating social media with creativity. What’s your big idea? Share it below! 👇 #Gymshark #BenFrancis #StartupSuccess #FitnessApparel #Entrepreneurship #BusinessGrowth #Inspiration #SocialMediaMarketing #LinkedInStories #SEO"

Is it a watch? Is it a sports band? Nope, it's Whoop! Scrolling endlessly through posts, videos & stories on your socials, you notice something similar in a couple of them. Some of your favourite athletes, influencers and celebrities are wearing this thing which looks like a watch but with no display or screen. This is how I discovered WHOOP. Will Ahmed, founder of WHOOP, wanted to make something athletes can use to measure recovery and optimise their performance. He thought of getting world's top athletes to use it first. And then, turn it into a brand. Following the Liking Principle of Persuasion. "The mind tends to believe a person we like is trustworthy. You would subconsciously trust a brand, cause you see someone you like using it or endorsing it." Well, he was successful. Michael Phelps and LeBron James were one of the first 100 users of WHOOP. WHOOP is a $3.6B wearable-tech company now. Do you or anyone you know use Whoop? I would love to know more about the user experience. #entrepreneurship #branding #marketing

Influencers are stepping up as investors, bringing not just capital but also visibility and networks to diverse founders. This game-changing trend could reshape startup funding and create new opportunities for underrepresented entrepreneurs. 🚀 #InfluencerInvesting #DiversityInTech