Hismile reposted this
Loving this Barbie cross category execution that we are doing here with BIG W. They've really lent into doing this with us, something very different where we have been able to successfully place our Barbie toothpaste and toothbrush alongside Barbie dolls. Saw a strong uplift in sales from this execution really showcasing how innovating against traditional norms of retail is super important to succeeding. If you know anything about retail, you know that cross category like this is extremely difficult. Big credit to internal team and our buying team Janine Perrett and Stephanie Scalise as well as the Mattel, Inc. team for their lean in. Hismile
Thank you to the Hismile team for always pushing status quo!! Love this Sophia Kelly
Retail innovation at its finest! Love this clever Barbie cross-category execution with BW
This is fantastic!!
Amazing work!! Stephanie Scalise
✨️💖Barbie and branding? Say no more. Loving this cross-category execution that blends beauty, nostalgia, and everyday essentials—proof that play isn’t just for kids. It’s also a smart strategy. #NostalgiaMarketing #BarbieBranding #WomenInMarketing
The Barbie HiSmile is now the tooth paste of choice for myself and my partner (tastes just like the BubbleMint extra) - this is great!
Love this Justin Gaggino - Out of Category placement at it's best.
Justin Gaggino for a moment there I thought they were Barbie toothbrushes in the shape of Barbie’s.. now there’s an idea! 😉
Well done ! Stephanie Scalise
Founder and CEO at Dai_y Skincare
3dSo good!