Hismile’s Post

We are up +1497% in sales since we launched at Superdrug just 2 years ago. Superdrug is the 2nd largest health and beauty retailer in the UK. The biggest reason? Their ability to lean into our flavoured toothpaste range, they have the most selection of flavours of any UK retailer and they move quick and take risks with us. Half the battle with retailers leaning is they have to go big and take leaps of faith. You don’t create disruption without big risks from both sides. We have literally created a whole new category for them that didn’t exist before (we’re essentially close to 99% of the flavoured toothpaste category for them). We’re also in talks to get us way more integrated into the beauty side of the business alongside Skincare/Cosmetics because we over-index significantly with their Beauty shopper. Other cool stats:  #1 Whitening brand #2 Electric toothbrush brand  58% of Expert Whitening Category Shout out to the Superdrug team past and present Bianca Bastos Kearan Ramful Lauren Blanc