Hicks Marketing’s Post

The debate over what counts as a podcast isn’t just industry noise—it actually matters. Categories define how content is valued, where ad dollars go, and who gets paid.  Creators take note: podcasting isn’t just an audio format anymore. It’s a way to own a conversation and show up everywhere your audience is.   Whether you call it a podcast, a video series, or something else entirely, the smartest move is to stop thinking in strict definitions and start thinking in distribution. One piece of content can fuel LinkedIn, YouTube, newsletters, and more. What it’s called matters—but reaching the right people matters more.   https://lnkd.in/gp-jBF7f

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