Havaianas Europe - an Alpargatas Brand’s Post

⏳ When "Fashionably Late" Is Actually On Time 🐌 Ever felt like the world's moving too fast? Luxury brands feel you. In a world of fast fashion and instant gratification, luxury brands are hitting the brakes. 🚗 We're talking about the joy of anticipation, the thrill of the wait. It's not about getting it now; it's about getting it right. Slow marketing is our secret weapon. We're crafting stories, building desire, and making every launch an event. Because good things come to those who wait (and are willing to pay for it). Ready to slow down and watch your brand value speed up? Let's take the scenic route together. 🚶♂️ https://lnkd.in/gudq7KE9 P.S. No actual snails were harmed in the making of this post. #SlowLuxury #QualityOverSpeed #LuxuryMarketing #SlowFashion #AnticipationMarketing #TimelessBranding #LuxuryPatience

EXCLUSIVE INTERVIEW: Molton Brown’s Artists of Note initiative, which sees three British creatives interpret signature fragrances through their chosen medium, is so much more than a creative campaign. It signifies a major step-change for the beauty company in its ‘new brand world’ positioning and fragrance-first strategy. In turn, this is evolving how the brand “shows up” in travel retail, according to Mark Johnson, President Cosmetics Business AEMEA, Kao, and Global President Molton Brown. TRBusiness met with Johnson during the 2024 TFWA World Exhibition & Conference in Cannes to discuss the impact. “Artists of Note is not a campaign. It is, in essence, a brand relaunch – resetting the foundation of consumer perception and the way consumers experience the brand,” he told us. “Artists of Note is about challenging the real DNA of Molton Brown – who we are, what we are about and what is our point of differentiation – and how is that meaningful and relevant to a different and new consumer." Click to read the full exchange... #TRBusiness #travelretail #dutyfree

When it comes to corporate gifting, the choice of brand speaks volumes about your company’s values and the importance you place on your relationships with clients and employees. Opting for luxury brands reflects a commitment to quality and leaves a lasting impression that can strengthen business ties and enhance your brand’s reputation. This blog highlights how high-end apparel from top brands can elevate your custom business gifts, making them memorable tokens of appreciation. ✨🎁 Read More: https://bit.ly/4eyI35T #CorporateGifts #LuxuryCorporateGifts #LuxuryBrands #BrandedGifts #CustomApparel #PromotionalProducts #HolidayGifts #NewBlog #BlogArticle

Collaborating with William Grants provided us with an exceptional launch into the agency world, where we showcased our ability to deliver outstanding results even with modest budgets. The partnership with William Grants was a journey of innovation and creativity, from the creation of The Glenfiddich Gallery to being recognized as the best-performing William Grants agency worldwide by Oystercatchers - an achievement we were incredibly proud of for such a small agency. Our work with them has led to the development of numerous fantastic projects, where we consistently pushed the boundaries and delivered exceptional value at every turn. One of our most cherished collaborations was with Rémy Cointreau, alongside the esteemed ELLE Magazine and British fashion week.The initiative aimed not just to be a sponsor but a genuine partner of the event. Together, we devised a plan to empower an emerging designer by providing a bursary to support their debut show at the fashion week. In return, the talented Simone Rocha designed a new sleeve for Cointreau, blogged weekly on elle.com, and curated the new Cointreau Privée at St Martins Lane. This partnership proved to be a game-changer as for Simone the following year a certain Anna Wintour was in the front row and she has become globally famous and British designer of the year.This collaboration not only flourished creatively but also invigorated Cointreau's market presence, defying market odds with a notable 22% increase in popularity. Cointreau's signature Cointreau Fizz cocktail became the must-have drink at summer fashion weeks, further solidifying its appeal and market impact. The Village Communications, we prioritise forging meaningful and impactful partnerships that resonate with brands and their target audience. This partnership with Rémy Cointreau and Elle exemplifies our unwavering commitment to innovative ideas, creative excellence, and successful brand collaboration. I extend a heartfelt thank you to our clients, partners, and the dedicated team at The Village Communications for their unwavering support in making these extraordinary achievements possible. Here's to more successful partnerships, innovative ventures, and groundbreaking collaborations on the horizon! #VillageCommunications #Partnerships #BrandCollaboration #MarketingSuccess #InnovativeIdeas #FashionWeekPartnership Link to the initiative:

Join Us for an Insightful Discussion on Sustainable Luxury in Beauty at MakeUp in NewYork! ✨🌍 How can the beauty industry achieve sustainability while maintaining luxury and desirability? 💎🌱 Explore the best practices for implementing sustainable and refillable beauty products and discover which models are currently leading the market. This panel composed of Eva Lagarde 🧚🏼♂️(re-sources.co), Katia de Martino (Essentia Beauty, Dan Campbell (FusionPKG) and Ere Perez (Ere Perez Natural Cosmetics), will examine real-world examples and case studies to pinpoint the key factors for developing sustainable and refillable beauty models. From regulatory requirements to consumer expectations and design standards, we’ll delve into how to balance luxury with sustainability in a way that resonates with the next generation of beauty consumers. 🌟🔄 Don’t miss out on this crucial discussion for a smarter and more sustainable future in beauty! 🔗 Register now: https://bit.ly/4frVZiU #SustainableBeauty #RefillableBeauty #EcoFriendly #BeautyInnovation #BeautyTrends #ConsumerExpectations

This unexpected yet powerful partnership injects high fashion into the appliance world. The result? A collection that redefines domestic luxury and ignites excitement for everyday essentials. ✨ #clutchcreative #brands #branding #brandmanagement #brandstrategy #brandingtips #branddesign #brandmarketing

The #celebrity beauty #brands boom, very successful at international level with examples such as #FentyBeauty by Rihanna, #Goop by Gwyneth Paltrow, #RareBeauty by Selena Gomez, has also become popular in Italy with a myriad of brands created by vip such as Federica Pellegrini, Miriam Leone, Lorella Cuccarini, Michelle Hunziker, Alessia Marcuzzi, Belen Rodriguez, Alice Campello to name just a few. A business destined to last or will it be the usual bubble that will explode in the future? #beautybrands #marketing

Victoria Beckham Beauty: BeautyMatter FUTURE50 2024 Brand Highlight The vision for Victoria Beckham Beauty is to create a modern luxury house that becomes a cornerstone of the beauty industry overall and that has the potential to become a heritage brand over the coming decades. "We believe being born of a fashion house is core to our identity and competitive advantage. We want our audience to feel our “beauty style” point of view and feel that tie to fashion" "Our focus is to be unwavering about our standard in product development. Good.Better.Best.Beckham. That’s the reputation we are aiming to uphold." Read the insights shared from CEO Katia Beauchamp at the link below. #BeautyMatter #FUTURE50 #beautybusiness #beautyindustry

Don’t let the rain dampen your fashion game. 🌧️ Our elegant black umbrella is here to keep you dry and stylish. ☂️ For more info visit : https://lnkd.in/gyXKYs9r #thepenguy #garyaustin #innovation #custom #logo #promotion #corporategifts #sales #digitalmarketing #marketing #economy #strategy #advertisement #advertisingandmarketing #employee #employeegifts #corporategifts #employer #promotionalproduct #socialmedia #branding #umbrella #employeepromotion #socialnetworking #personalbranding

Luxury fashion brands are catching on to Gen Z’s unique tastes and humor—and for good reason. 𝗕𝘆 𝟮𝟬𝟯𝟬, 𝗚𝗲𝗻 𝗭’𝘀 𝗯𝘂𝘆𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿 𝗶𝘀 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝗲𝗱 𝘁𝗼 𝗵𝗶𝘁 $𝟭𝟮 𝘁𝗿𝗶𝗹𝗹𝗶𝗼𝗻, making them one of the most influential consumer groups. --- Brands like 𝗠𝘂𝗴𝗹𝗲𝗿 and 𝗟𝗼𝗲𝘄𝗲 are staying ahead by embracing the unconventional Gen Z perspective. Instead of creating empty, forgettable ads, they’re leaning into content that sparks curiosity, laughter, or even surprise. Here's an example from Mugler (watch at your own risk🤣): https://lnkd.in/eGeY4Mjt --- As a Gen Z and a fashion enthusiast, I see why this works. Taking time to understand the bold, unapologetic, strange, offbeat humor, that younger generations are responding to shows that they're considering us. --- And that’s the key: emotion. In a sea of sameness online, these brands stand out by creating memorable moments. What’s a recent campaign or brand moment that stuck with you? 👇 #Mugler #loewe #digitalstrategy #fashionmarketing #luxuryfashion #genzmarketing #branding