Hassam N.’s Post

🔔 ATTENTION Google Ads Users! 🔔 Big news just dropped! Google Ads is planning to deprecate Enhanced CPC for Search and Display Ads. Yes, you heard it right! This could be a game-changer for many digital marketers and businesses out there. Enhanced CPC has been a trusted tool for many, helping to optimize bids and maximize conversions. But as the digital advertising landscape continues to evolve, so does Google's approach to ensuring maximum ROI for advertisers. What does this mean for you? How will this impact your current and future ad campaigns? Will there be an alternative to replace Enhanced CPC? So many questions, right? Stay tuned as we delve into the implications of this change, discuss potential strategies to adapt, and explore what Google might have in store for us next. Feel free to share your thoughts and concerns about this update in the comments below. Let's navigate these changes together! 💪🚀 #GoogleAds #DigitalMarketing #Advertising #ECPC #ChangesAhead

Winning Google Ads Strategies: 1. Streamline Campaigns: Reduce the clutter by cutting down on unnecessary campaigns. Focus on quality over quantity to allocate resources effectively. 2. Prioritize High-Demand Products: Identify and prioritize products that have demonstrated demand in the market. Shift your focus to these winning products to maximize ROI. 3. Optimize Product Feed: Fine-tune your product feed by optimizing titles, images, and information in the Google Merchant Center. Enhance visibility and attract more qualified leads. Implementing these strategies can lead to better campaign performance and higher returns on your advertising investment. #googleads #ppc #pmax #googleadcampaign

Starting October 2024, Google Ads will begin phasing out the Enhanced Cost-Per-Click (eCPC) bidding option for Search and Display campaigns. By March 2025, all campaigns using eCPC will be automatically transitioned to Manual CPC bidding. As Google advances its machine learning capabilities, advertisers are encouraged to shift to more sophisticated strategies like Maximize Conversions or Maximize Conversion Value. 🔄 What You Need to Do: Start testing new bidding strategies now. Transition your campaigns to alternatives like Maximize Conversions or Manual CPC. Monitor and adjust your campaign settings to maintain performance. #GoogleAds #DigitalMarketing #PPC #AdStrategy #MarketingUpdates

In 2024, Google Ads continues to be a powerful tool for advertisers, showing robust performance across various metrics and ad formats. Here's an overview of the key trends and statistics. Revenue and Market Share: Google Ads generated a significant revenue of $237.855 billion in 2023, showing a steady growth from previous years (DemandSage). Google Ads holds a dominant position in the pay-per-click (PPC) market with a 61.73% market share. Overall, Google Ads remains a critical component of digital marketing strategies, offering a range of ad formats and sophisticated AI-driven tools to optimize performance and ROI. #GoogleAds #googleppcads #googlesearchads #googleadwords #googleadsconversiontracking #GTM #googleadscampaign #googledisplayads #googleoutubeads #PPC #googleadwordsexpert #ppcexperts #googleadsoptimization

Are Google Ads for everyone? The answer is simply - NO, and yes if you have the budget for it. 90% of your results depend on the competition which dictates the price per click on the keywords you want to target. If you don't have the power to bid high enough, you shouldn't do it. "So no Google Ads if I can't bid $100 for a simple click? That's ridiculous". Of course, it seems strange, but if you don't have the LTV high enough to cover the expenses of your leads or your products are simply too cheap, it's not a place for you. Yes, you can bid smarter, but the advertising game is more about having a combination of both, strategy and budget. With just strategy, you'll get swallowed. Work smarter, not harder. It's better to focus your energy and efforts on something that WILL get you the results you want. It's the hard truth. Don't push it. #googleads #digitalmarketing #marketingrevoultion

In 2024, Google Ads continues to be a powerful tool for advertisers, showing robust performance across various metrics and ad formats. Here's an overview of the key trends and statistics. Revenue and Market Share Google Ads generated a significant revenue of $237.855 billion in 2023, showing a steady growth from previous years. Google Ads holds a dominant position in the pay-per-click (PPC) market with a 61.73% market share. Overall, Google Ads remains a critical component of digital marketing strategies, offering a range of ad formats and sophisticated AI-driven tools to optimize performance and ROI. #GoogleAds #googleppcads #googlesearchads #googleadwords #googleadsconversiontracking #GTM #googleadscampaign #googledisplayads #googleoutubeads #PPC #googleadwordsexpert #ppcexperts #googleadsoptimization

Google Ads Update: Improved PMax Campaign Modification Request Form 💥 Google Ads has rolled out an updated version of its official form for requesting changes to Performance Max campaigns. This update aims to streamline the process and make it more efficient for advertisers. Key Enhancements: 1️⃣ Faster Implementation Notifications: The new form includes a notification that informs advertisers how using a standard or administrator account can help speed up the implementation process. 2️⃣ Account Access Verification: To better understand the user’s permissions, the form now includes yes/no questions to determine if the advertiser has admin or standard access to the account in question. 3️⃣ Expanded “Type of Change” Field: Advertisers can now select multiple options at once, allowing for a single form submission to cover various modifications, such as: - Adding or removing negative keywords - Adding topic or placement exclusions This updated form makes it easier and faster for advertisers to make important changes to their PMax campaigns. The ability to submit multiple requests in one form will save time and reduce the complexity of managing these campaigns. The new form is live and ready for use. Here you can find the updated Modification Request Form 👇 https://lnkd.in/ggvqKWzP #GoogleAds #PMax #DigitalMarketing #PPC #CampaignManagement #MarketingStrategy

Google Ads Update: Improved PMax Campaign Modification Request Form 💥 Google Ads has rolled out an updated version of its official form for requesting changes to Performance Max campaigns. This update aims to streamline the process and make it more efficient for advertisers. Key Enhancements: 1️⃣ Faster Implementation Notifications: The new form includes a notification that informs advertisers how using a standard or administrator account can help speed up the implementation process. 2️⃣ Account Access Verification: To better understand the user’s permissions, the form now includes yes/no questions to determine if the advertiser has admin or standard access to the account in question. 3️⃣ Expanded “Type of Change” Field: Advertisers can now select multiple options at once, allowing for a single form submission to cover various modifications, such as: - Adding or removing negative keywords - Adding topic or placement exclusions This updated form makes it easier and faster for advertisers to make important changes to their PMax campaigns. The ability to submit multiple requests in one form will save time and reduce the complexity of managing these campaigns. The new form is live and ready for use. Here you can find the updated Modification Request Form 👇 https://lnkd.in/ggvqKWzP #GoogleAds #PMax #DigitalMarketing #PPC #CampaignManagement #MarketingStrategy

Exciting news for Google Ads users! Google has made it easier to modify your Performance Max campaigns. You can now make multiple changes at once and get faster notifications. This will save you time and help you optimize your campaigns more efficiently. Ready to learn more? Read the full article here: https://loom.ly/gmD6RHU How are you going to use these new features? Share your thoughts below! #GoogleAds #DigitalMarketing #AdvertisingUpdates

Google Local Service Ads vs. Google Ads Which is better for your business? Today, I want to discuss some of the disadvantages of Local Service Ads compared to Google Ads so you can make a more informed decision. Limited Management Control: One key drawback is that the skill of the person managing Local Service Ads doesn't significantly impact performance. Unlike Google Ads, where numerous optimization levers exist, Local Service Ads offer minimal controls for improving results. Cumbersome Setup: The setup process for Local Service Ads can be cumbersome, and issues may arise along the way. Unfortunately, Google support isn't always the most responsive, making troubleshooting a challenge. Limited Ad Inventory: Currently, Google displays only two Local Service Ads above its four Google Ads. This means you have a better chance of your ad being shown in the more abundant Google Ads inventory. Competitive Markets: Some industries, like legal services, are highly competitive. In such cases, the cost of Local Service Ads might outweigh the benefits due to the sheer number of competitors in the space. Review Dependence: Local Service Ads rely heavily on your overall rating and volume of reviews. If your competitor has 100 reviews and you only have 10, your competitor will likely attract more clicks. Understanding these disadvantages can help you weigh your options effectively. What experiences have you had with Local Service Ads versus Google Ads in your marketing strategy? #DigitalAdvertising #GoogleAds #LocalServiceAds