Hiring | Co-founder at The Green Hype | I help brands bring their stories to life | Film Maker | Creative Director | Social Media Strategist
Most brands think editing is easy. Just hire an editor, hand over the footage, and boom – viral reels, right? Here’s the catch – most of those videos flop. Why? Because editing without research, audience insight, and brand positioning is like building a house without a blueprint. When we started working with @Meridian overseas, we didn’t start by cutting clips. We started by understanding the audience, diving into pain points, and crafting the message. Only then did we: • Choose a stock that resonates, • Select music that triggered emotion, and • Cut videos to fit the audience's pace. Result? A surge from 7k to 170k followers. 🎯 Editing isn’t just technical. It’s emotional, strategic, and brand-driven. #StrategicEditing #AudienceFirstContent #BrandGrowth
Very informative
Creating valuable content for content writers | English Hons student at DU| Expert English Speaker |
3moHari Harsh Your results definitely show that you have the expertise needed to find creative solutions. The thing is a reel can never go viral unless it has a specific target audience. No matter how good of an editor you are or how many great clips you use, if it doesn't resonate with the audience, its not going to be worth a lot. I always think that the same is true for content writing. It's not just about putting words together and joining paragraphs, it is about crafting a narrative that actively engages the audience for which it is meant. Great work on the gig! Keep sharing and all the very best!