Haddie Djemal’s Post

Have you heard of brand journalism? It's a fusion of journalism and brand storytelling used to create authentic content to engage, inform, and build trust with audiences. You might find examples of it in articles, videos, podcasts, blogs, and social media posts that talk about real experiences, challenges and successes. Brand journalism-style content is written to resonate with audiences by sharing stories that reflect the values, mission, and culture of a brand. Whereas traditional marketing often centres on direct promotion. But with brand journalism, we aim to inform and entertain, creating a deeper connection with the audience. 📝 Why brand journalism is important? 1. We're bombarded with ads these days, so genuine stories stand out and brand journalism offers authenticity, building trust and loyalty. 2. Quality storytelling captivates audiences, encouraging them to engage with the content and, by extension, the brand. 3. Providing insightful and relevant content, brands can position themselves as industry leaders. 4. Sharing real stories about people, events, and initiatives humanises a brand, making it relatable and memorable. Does any of the above sound familiar to you? Can you think of any examples of brand journalism? Or do you even recognise that your own business has been practicing brand journalism, perhaps without realising it? #BrandJournalism #ContentMarketing #Storytelling #BrandStrategy

Want Your Content to Stand Out? Think Like a Journalist. In today’s crowded #digital space, grabbing attention requires more than just posting—it takes a strategic approach. The key? Think like a journalist. Journalists excel at engaging readers, telling captivating stories, and building trust. Here’s how you can apply their techniques: Do Your Research: Studies show that 61% of consumers trust brands that deliver well-researched, fact-based content. Incorporating relevant data and insights strengthens your #credibility and adds real value. Tell Stories: People connect with stories, not stats. Crafting narratives that show the human side of your brand leaves a lasting impact. Research by Nielsen found that stories are 22 times more memorable than facts alone. Be Transparent: Authenticity builds trust. Share your challenges and the lessons learned—your audience will appreciate your honesty. 94% of consumers prefer brands that are open about their values and practices. Consistency Builds Loyalty: Like any news outlet, regular content builds a loyal audience. #HubSpot reports that companies publishing consistent blogs see up to 55% more traffic. Spark Conversations: Journalists don’t just inform, they engage. Ask questions, encourage comments, and participate in discussions. 64% of consumers want brands to engage with them directly. By thinking like a journalist, your content will not only stand out but also foster deeper connections with your audience. #ContentMarketing #Storytelling #MarketingTips #AudienceEngagement

The best product marketers are always seeking innovative ways to enhance customer-centricity. In our latest blog post, Amy Duchêne, career-long journalist, author, and Principal of our Content practice at Bridge Partners, highlights different journalism techniques our team uses to unlock breakthrough approaches in product marketing. In this insightful piece, Amy and Matt Hansink, Solutions Director, uncover how storytelling, investigative techniques, and journalistic integrity can transform your product marketing efforts. Learn how to connect more authentically with your audience and drive deeper engagement. Read the full blog here: https://lnkd.in/gwrJ_uCr Discover the secrets that can help you craft compelling narratives and uncover the true stories behind your products. #ProductMarketing #Journalism #MarketingStrategy

Visual storytelling is reshaping journalism. Take The Wall Street Journal senior platform editor Julia Munslow's prediction in Nieman Journalism Lab, which highlights a growing trend: newsrooms are turning to social media creators to bridge the gap between traditional reporting and digital audiences. Imagine a journalist who doubles as a content creator, bringing their charisma and expertise to platforms like TikTok, YouTube, and Instagram. This isn’t just about reach—it’s about trust. Visual storytelling can: 🖼️Make reporting more vivid; 📈Break down complex topics into engaging images; 🎯Bolster credibility by showcasing how stories are accurately researched and verified. I see parallels between this evolution and what we’re building – tools that make visual communication accessible, impactful, and trustworthy. How people consume content has changed significantly, so newsrooms investing in creators and visuals are wise to adapt. https://lnkd.in/gwTbXqt8

💡 Ready for the Next Stage: Digital Transformation in Journalism & Communication 💡 If you think journalism is just about reporting the news, you haven’t witnessed its digital transformation yet! After years of experience in field journalism and digital communications, I’ve learned that real power lies in adapting to the digital future. 🎙 News reporting is more than just words. Today, it’s about combining digital creativity with strategic analysis to craft memorable stories that reach the right audience. 🚀 What I bring to the table: • Innovative digital strategies that connect brands with their audience through impactful media content. • Field journalism expertise that enhances digital visibility of real-world events. • Interactive content that opens new avenues for audience engagement. Looking to merge digital transformation with creative vision? Let’s connect and explore how I can help your brand shine in the digital media landscape! 🔗 #DigitalTransformation #Journalism #MediaInnovation #DigitalCommunications #LinkedIn

Before I joined LinkedIn in 2020, I spent 15 years as a journalist and editor. Throughout those years, I learned that great journalism isn’t just about sharing a story—it’s about telling a story that matters. Now, I bring that same mindset to content marketing, helping brands connect with their audiences in meaningful ways. Journalism principles like objectivity, research, and audience focus may seem far removed from marketing, but they hold incredible value. When you balance promotion with education and prioritize clear, data-driven messages, your content goes beyond selling—it builds trust and credibility. Want to know how to adopt a journalist's approach to marketing? Watch my video to learn actionable tips for blending storytelling with critical analysis, and find out how these principles can elevate your marketing strategy. 👉 ➡️ Watch the full video👇 and get inspired. For even more tips, don’t forget to check out the blog post: https://lnkd.in/gDYCCF3q. #ContentMarketing #Storytelling #BrandBuilding #MarketingStrategy #Journalism

Picture the rise of a new kind of journalist: the content creator. They have a unique blend of charisma, journalistic integrity, and digital know-how. They have the ability to take complex stories and transform them into relatable narratives that resonate on social media. Their followers aren't just passive viewers; they form an engaged community inspired by the stories shared. Whether it's a TikTok video or a post on Facebook or YouTube, these stories reach exactly those who need them most. Social media is rapidly becoming the go-to source for news, with platforms like Instagram, TikTok, and YouTube capturing more attention than traditional outlets. However, many influencers lack journalistic training and sometimes share unverified information. This presents an opportunity for journalists. Now, imagine an influencer who's also a trained journalist in your newsroom, someone who has built a strong, engaged following. This dual expertise allows them to bridge the gap between traditional journalism and modern social media storytelling. When a story comes in, these content creators team up with colleagues to bring it to life through social video. They get creative, breaking the story down into bite-sized pieces or offering a behind-the-scenes look at how they gather and verify information. Once the story is shared across platforms, they dive into the comments, sparking conversations and gathering insights that could lead to new stories. By 2025, newsrooms could fully embrace the power of social media as a key part of news distribution by investing in content creators. Imagine influencer-journalists becoming as recognizable with a news brand as any TV anchor, with the role carrying the responsibility and recognition it deserves. These videos could reach hundreds of thousands, maybe even millions, but it's not just about the numbers; it's about making a difference, one story at a time.

Social media-inspired content strategies for your newsroom: Young people like authentic, bite-sized content on their news feeds - something that the modern liveblog can easily emulate #digitalpublishing #journalism #onlinepublishing

Being a journalist and a social media manager is like blending the art of storytelling with the power of real-time engagement! ✍️📱 Every day, I get to craft compelling narratives, curate fresh content, and connect with audiences in ways that feel both creative and impactful. Whether it's writing a thought-provoking article or crafting the perfect tweet, it's all about keeping the conversation going. It’s a dynamic, fast-paced role that constantly challenges me to think outside the box, adapt on the fly, and stay ahead of trends. It's not just work—it's about crafting stories that resonate, inspire, and spark engagement. How do you stay creative in your work? Let’s swap tips! 🔄💬 #Journalism #SocialMedia #CraftingStories #CreativeCareer #ContentCreation

🚀 Building Stories, Strategizing Success, Inspiring Change In today’s fast-paced digital world, staying ahead means more than just keeping up—it’s about creating, innovating, and leading. From journalism to digital marketing to content strategy, I’ve been on a journey to bring ideas to life and make an impact where it matters most. 🎯 What I’m Focused On: Crafting stories that resonate and inform. Helping brands and individuals navigate the ever-changing digital landscape. Exploring how digital media can empower young voices in politics. 📹 Next Steps: Revamping my YouTube channel to deliver engaging content in politics and sports, and leveling up my video editing skills to captivate audiences. 🌟 My Mission: To create, collaborate, and inspire—whether it’s through words, visuals, or campaigns that spark action. Let’s connect and discuss how we can turn great ideas into impactful realities! #DigitalMedia #Journalism #Marketing #Creativity #Growth