Take a look at this LinkedIn News piece with our Chief Marketing Officer, Elizabell Rivera Marquez. She speaks to Häagen-Dazs’ debut Super Bowl commercial, why we slowed down the fastest franchise in the world and how it came together. nice&frank, THE DOOR
How does a first-time Super Bowl advertiser stand out? For Häagen-Dazs, the answer is slowing things down — literally. “Typically you see super action-packed ads on the big stage,” says Dreyer's Grand Ice Cream CMO Elizabell Rivera Marquez. “We’re taking a very different approach.” The company’s ad features Fast and Furious actors trading high-speed chases for a quiet moment to savor an ice cream bar. The idea stemmed from a simple consumer insight: “The world is chasing urgency and speed; we’re all in desperate need of slowing down.” Authenticity was also key — so when Vin Diesel, a genuine fan of the brand, got involved, Marquez says the partnership felt like a perfect fit. What did you think of Häagen-Dazs’ Super Bowl debut? Let us know in the comments or by sharing a post or video with #AdBowl. You can also weigh in on your Top Picks for the rest of this year’s Super Bowl ads here: https://lnkd.in/AdBowl. We’ll announce the favorites later this week. #SuperBowlLIX
