PhocusWire takes a deep dive into the evolution and future of 6ix, the custom AI tool we launched with Destination Toronto last fall. “We started to see much more specific questions than a traditional website’s content covers... That was really our goal—just to understand how that search and that conversation was changing,” says Paula Port, Vice President, Global Marketing at Destination Toronto. You can read all about it here 👉 https://lnkd.in/guF9f234
