Karandeep Singh Grover’s Post

AI ASSISTANT (#AD) The team at AdQuick is thrilled to announce the launch of their new AI assistant, designed to revolutionize your OOH advertising experience. The AI is here to simplify, optimize, and supercharge campaigns with unparalleled insights and efficiency you can’t get anywhere else. Why should you be excited? Here are 5 sample queries you can ask the AI to transform your advertising strategy: - “Design an OOH strategy for a dog food brand in San Diego, CA. Be really specific” - "How would I best deploy $500,000 in out-of-home budget in NYC?" - “Which cities have the most affordable billboards out of the following Texas cities: Austin, Dallas, Houston, or San Antonio?” - "Can you predict the foot traffic for potential ad locations?" - “What OOH campaign strategy would you suggest for a B2B startup experiencing hypergrowth?” Don't miss out on the opportunity to harness the power of AI for your outdoor advertising. Head over to AdQuick now to use the AI chatbot (widget in lower right hand corner) or download the AI agent to your team's Slack instance in the Slack App Directory to bring the AI right into your team's workflow. (THIS IS A PAID AD)

Ford Motor Company's Innovation in Data-Driven Digital Advertising Ford filed for a new patent application with USPTO (US20240289844A1) that introduces cutting-edge methods for predictive data distribution in digital advertising campaigns. This technology utilizes AI and machine learning to optimize data distribution across different digital platforms, ensuring maximum ad impact with minimum data waste. Key Features: >Predictive Targeting: Advanced algorithms predict user behaviors to ensure ads reach the right audience at the right time. >Dynamic Adjustments: The system adjusts data allocation in real-time to reflect shifts in user engagement. >Multi-Platform Integration: Streamlines ad distribution across multiple channels for seamless, integrated campaigns. >Data Efficiency: Minimizes unnecessary data use, reducing costs while maintaining high ad relevance. >Enhanced Ad Performance: Boosts ROI by tailoring data delivery based on predicted audience interaction. In a world driven by data, this innovation represents a huge leap towards smarter, more efficient advertising strategies! Excited to dive into the latest innovations shaping the IP landscape?  Follow ipRenewal Contact us Today - www.iprenewal.net #AI #MachineLearning #DigitalAdvertising #DataScience #TechInnovation #PredictiveAnalytics #fordinnovation #advertiseincars

Exciting Announcement We are thrilled to announce the launch of NEXVERSE.ai, our pioneering venture into the dynamic world of programmatic advertising. As the digital landscape evolves, programmatic advertising continues to lead the way, growing at an unprecedented pace. With Nexverse.ai, we're poised to play a pivotal role in this growth, reshaping how digital advertising operates. NEXVERSE.ai is designed to be more than an ad exchange; it's a breakthrough platform built on cutting-edge AI and ML technologies. It hosts over 60 advanced recommendation models and algorithms optimized for real-time precision and efficiency in advertising. What sets NEXVERSE Ad Exchange apart? * Omnichannel Capability at Global Scale: From web to in-app to CTV to Audio to OOH, our platform handles diverse ad formats including video, native, and banner, seamlessly. * Robust Analytics: Dive deep into data-driven insights to maximize ad performance and revenue. * Fraud Prevention: We prioritize brand safety and ad viewability, ensuring a trustworthy environment for all stakeholders. At VerSe Innovation, we've always been at the forefront of digital innovation with platforms like Dailyhunt, Josh, Magzter, OneIndia, and OneArabia, pushing the boundaries of content and advertising. Nexverse.ai is our next bold step forward. 🌐 Discover how Nexverse.ai can transform your advertising approach on our website here: https://nexverse.ai/ #NexverseAI #VerSeInnovation #AdTech #ProgrammaticAdvertising #DigitalMarketing #Innovation #Strategy #Growth #AI #ML #SSP #DSP #Publishers #FutureOfAdvertising #CTV #DOOH #Mobile #Web #Inmobi #MachineLearning #Programmatic #Martech #Dailyhunt #Josh #Magzter #BMEG #OneIndia

Celebrating the Legacy of VerSe Innovation and Welcoming the Future with www.nexverse.ai We are thrilled to announce the launch of Nexverse.ai Ad Exchange, a groundbreaking platform that marks a new era in programmatic advertising. At VerSe Innovation, we have always been at the forefront of digital content and advertising solutions in Asia. Our journey, marked by innovation and excellence, has led us to support over 6,000 publishers and engage more than 500 million monthly active users across our flagship apps and websites—Dailyhunt, Josh, PublicVibe, and OneIndia. Nexverse.ai is built on this robust legacy, leveraging advanced AI and machine learning technologies to deliver precise audience targeting, real-time optimization, and seamless campaign management. This platform integrates Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), and publishers into a cohesive ecosystem, ensuring maximum return on investment for all stakeholders. Why Nexverse.ai? Advanced AI and ML Integration: For precise targeting and real-time optimization. Multiple Ad Formats: Supporting banner, video, native, and audio ads across various platforms. In-Depth Analytics: Providing comprehensive insights to optimize ad placements and drive revenue growth. Fraud Prevention: Ensuring ad viewability and validity with robust measures. We invite all our partners, publishers, DSPs, and SSPs to join us on this exciting journey. Let’s shape the future of digital advertising together and unlock new possibilities with Nexverse.ai. Thank you for your continued support. We look forward to achieving greater heights together! Visit us at www.nexverse.ai to learn more. #NexverseAdExchange #VerSeInnovation #DigitalAdvertising #AdTech #AI #ML #ProgrammaticAdvertising #SSP #DSP #Publishers #FutureOfAdvertising #Innovation

Check this out! Rob Graham reveals why Meta's Advantage+ is a game-changer. Our jewelry client saw 87% of a product category's revenue from this format in just one month! 🎯 Ideal for tight budgets 🔄 Effortless auto-testing of top ads 📈 Automatic optimization 🌟 Ready for future AI tools Don’t miss out—watch now and start using Advantage+ today to elevate your ad strategy! 🙌 #MetaAdvertising #AdvantagePlus #DigitalMarketing #Advertising #Revenue #AI

Want AI-driven media plans backed by trusted data? You’re in the right place 👇   With Viant Technology's ViantAI leveraging Comscore, Inc.'s data, media planning just became more effective and seamless for advertisers. At Proximic by Comscore, we’re proud to be part of this evolution in AI-driven advertising.  Discover how Comscore's trusted data drives smarter media strategies—check out the full announcement ⤵

Ad tech takes the spotlight at #CES 2025 — Unveiling advancements in precise attribution, automated optimizations, and a more streamlined, simplified buying process. #AdTech #Advertising https://lnkd.in/gR_JFtx5

🤖 Meet AdQuick's AI Media Strategy Copilot for Out-of-Home Advertising!🤖 Last week at the COMMB/DailyDOOH Ad AI Conference in Toronto, we gave the advertising world a peek at something truly transformative: AdQuick's AI Media Strategy Copilot—and it blew everyone away! 🎉 This powerful AI-driven tool takes the complexity out of OOH advertising planning, helping brands and agencies craft smarter, more strategic campaigns faster than ever before. Whether you're looking to reach niche audiences or go big with national exposure, our AI Copilot has you covered. Here’s what makes it a game-changer: 🔍 Smarter Planning: Instant recommendations for optimal locations, formats, and timing based on your goals. ⚡ Real-Time Insights: Leverage market data and real media strategy to make informed decisions on the fly. 💡 AI-Powered Strategy: Say goodbye to guesswork—get customized, high-impact OOH ideas in minutes! At the live demo, the room was buzzing with excitement as Arsalan Nasir showcased how easy and intuitive it is to design an entire campaign plan with AI as your co-pilot. If you couldn't join us, don't worry— we dropped the video below. It's also available for free on the AdQuick website. Just click the chatbot in the lower righthand corner and ask it to design a specific media plan for (product/service type) in (city name). 🎥 Special thanks to Jason Kunkel-de Cesero and Chris Cowlbeck for getting the recordings of the presentation! #AdTech #OOH #MediaPlanning #AI #AdQuick #AdvertisingInnovation #OutOfHome #CampaignStrategy #AdAIGenerator #OOHadvertising #oohmedia #adai2024 #adaiconference #outofhomeadvertising

Key Takeaways from Interactive Advertising Bureau's ALM event this week! 1️⃣ 2025 - Year of the Sell-Side: AI-driven decisioning and value creation are pushing Sell-Side Platforms (SSPs) beyond commoditized pipes, opening new opportunities for innovation. 2️⃣ Curation & Structural Shifts: Moving decisioning to the sell side is enabling new business models and more effective curation in programmatic advertising. 3️⃣ AI's Growing Impact: With two petabytes of data generated daily, AI is revolutionizing targeting and optimization, driving smarter strategies across the ecosystem. 4️⃣ Streaming's Real-Time Challenge: Solving the infrastructure challenges of real-time bidding in live streaming will unlock a new frontier in programmatic. 5️⃣ Retail Media's Expansion: Retail media networks are breaking out of walled gardens, tapping into programmatic infrastructure to scale across the open internet. 6️⃣ Data is Gold: Brands are doubling down on first-party data, finding smarter ways to maximize ROI and create more meaningful engagement. It’s an exciting time to be in digital marketing—every day, we see new advancements in AI, data, and programmatic tech shaping the future. We’re passionate about helping our clients stay ahead of the curve and make the most of these changes as they unfold! #TransparentPartners #MarTech #AI #Data #ProgrammaticAdvertising #RetailMedia #SellSide #Innovation #Measurement #InteractiveAdvertisingBureau

From Pop-Ups to Personalized: The Bold Evolution of AdTech Remember the early days of the internet? Dial-up tones, pixelated graphics, and those relentless “Congratulations, you’ve won!” pop-ups. That was AdTech 1.0—a wild west of banners and blinking lights, pioneering digital advertising in its most chaotic form. It was quirky, clunky, and often cringe-worthy, but it set the stage for a multibillion-dollar industry. Fast forward a couple of decades, and AdTech has grown up—sort of. Now, we’re in a world of algorithms, AI-driven ad placements, and personalized campaigns so accurate they know you’re out of toothpaste before you do. Programmatic advertising is serving billions of impressions in the blink of an eye. The result? Ads that feel (almost) like magic. And where is AdTech headed next? We’re entering an era where first-party data reigns supreme (bye-bye, cookies 🍪), and Owned Media Networks are the new buzzword. It’s not just about ads anymore; it’s about creating meaningful, seamless experiences that feel like a natural extension of a brand’s ecosystem. Think hyper-contextual campaigns, ads embedded into VR and AR worlds, and intelligent systems that balance relevance with privacy (because yes, we’ve all seen what happens when things get too invasive). Generative AI is poised to revolutionize advertising even further, enabling brands to create highly tailored ad content on the fly, simulate audience behavior, and craft immersive, story-driven campaigns that feel deeply personal. Oh, and sustainability? That’s becoming a big deal too, with energy-efficient tech and ethical data usage taking center stage. AdTech has come a long way from pop-ups and banners, and it’s just getting started. It’s quirky, ever-evolving, and never boring. The only question is: are you ready for what’s next? #AdTech #DigitalAdvertising #FirstPartyData #RetailMedia #Innovation #Advertising #Technology