Great Clips Inc.’s Post

Timing is critical for hiring a head of marketing. If your company is brand new, you may be small enough to delegate an internal role. If you've already found your footing, it may be time to expand towards a #MarketingHead. Here's what you need to know: https://lnkd.in/gpdNpey3

Advertising Manager Advertising managers oversee a company's advertising initiatives and work with staff to create innovative, dependable brand-specific advertising campaigns. They assume a significant leadership position in shaping how potential customers and clients perceive a brand. If you intend to pursue this role, knowing more about the responsibilities and requirements of an advertising manager can help you make an informed decision. In this article, we discuss advertising manager responsibilities and work environment and share some steps to begin on this career path. What Is An Advertising Manager? Advertising managers are in charge of planning and executing promotional campaigns for companies with the main goal of generating interest in a product or service. They work with art directors, sales agents and finance personnel to plan and execute campaigns. An advertising manager frequently acts as a point of contact between clients and advertising firms. People in this position work in fast-paced, innovative environments. It is crucial to note that the job of an advertising manager is slightly different from that of a marketing manager, even though some people regard the two roles interchangeably. Marketing managers are in charge of organising and carrying out the entire marketing programme. On the contrary, advertising managers oversee the planning and strategy for advertising alone, a crucial aspect of marketing. Both managers look after a company's branding process and try to forge a bond with its target market. #snsinstitutions #snsdesignthinkers #designthinking

Good opportunity

I really need hiring managers to understand the marketing skills social media management teaches employees. Social media management is marketing experience, and I feel like not enough hiring managers appreciate that. I have 3-5 years of marketing experience, just because most of it was working directly with social media does not make me less qualified. 'Oh, but you don't write scripts for commercials.' No, but I do write copy for posts, which can translate to script writing. 'Well, you don't have experience creating advertising material for print ads.' Actually, kind of. I've designed posts that can be converted to look like print advertising. Every skill I have learned as a social media manager has been transferrable to my roles as Marketing Coordinator and Marketing manager. This is a hill I will die on.

Ever wondered what a Marketing Manager truly does? Here’s a breakdown of this dynamic role: Marketing managers are the glue that binds strategy, creativity, and collaboration together for successful campaigns. From managing content to leading cross-functional teams, here’s what they do: 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Turn strategic plans into action to meet business goals. 𝐑𝐮𝐧 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Lead cross-channel efforts, ensuring alignment and creativity. 𝐎𝐯𝐞𝐫𝐬𝐞𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Manage strategy & editorial calendars 𝐏𝐥𝐚𝐧 𝐞𝐯𝐞𝐧𝐭𝐬(𝐆𝐓𝐌): Organize everything from product launches to webinars. 𝐁𝐮𝐢𝐥𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Collaborate with media, agencies, and vendors for broader reach. 𝐇𝐚𝐧𝐝𝐥𝐞 𝐛𝐮𝐝𝐠𝐞𝐭𝐬 & 𝐭𝐞𝐚𝐦𝐬: Oversee ad spend and lead teams of creators and designers. 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐞 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐰𝐨𝐫𝐤: Keep product, sales, and support teams in sync. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Provide impactful materials to guide the customer journey. 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 & 𝐫𝐞𝐩𝐨𝐫𝐭: Track campaign performance, refine strategies, and report to senior leaders. In essence, marketing managers are the bridge between strategic vision and real-world execution, ensuring every campaign is as seamless and effective as possible. Do you consider yourself an exceptional marketing manager, or know someone who is? Share your top 2 marketing skills that set you apart and connect with like-minded professionals! Let’s highlight and celebrate these skills in the comments.

Check out these #marketingjobs

"Are you thinking about hiring a digital marketing agency but aren't sure if it’s the right move? Let me share a story with you. Imagine you’re running a small business. You’re juggling multiple roles, from managing operations to engaging with customers. You know digital marketing is crucial, but there’s just not enough time in the day. That’s where a digital marketing agency comes in. Want to dive deeper into the benefits? Swipe through our carousel to discover the top 5 reasons why hiring a digital marketing agency can be a game-changer for your business.

"Are you thinking about hiring a digital marketing agency but aren't sure if it’s the right move? Let me share a story with you. Imagine you’re running a small business. You’re juggling multiple roles, from managing operations to engaging with customers. You know digital marketing is crucial, but there’s just not enough time in the day. That’s where a digital marketing agency comes in. Want to dive deeper into the benefits? Swipe through our carousel to discover the top 5 reasons why hiring a digital marketing agency can be a game-changer for your business.