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Join us on October 8th for our Marketing 360 workshop! Learn how to create a successful marketing strategy for your business & identify areas for improvement, enabling you to craft a cohesive plan that drives consistent results!

Your Marketing strategy is NOT.. 🚫 a phrase 🚫 an outcome 🚫 activities 🚫 tactics 🚫 timelines Your Marketing strategy should be an informed opinion about how to win through an understanding of your situation, the players, and the options in order to solve problems. Good marketing strategy works toward your long-term goals by helping you understand your circumstances, manage your resources, and weigh your choices. Strategy lasts years. Looking for a short-term, step by step timeline with tactics and initiatives? Start thinking about a marketing plan (top tip: great plans come from great foundational strategies) 💭 Follow for more useful insights Let’s collaborate. Find all the info you need at www.reneeleedesign.com.au

As a marketing consultant, there are two things that immediately signal a business I’d be excited to work with: 1. A clear vision for where the company needs to go 2. An honest understanding of where the company currently stands When a founder has a well-defined vision, it demonstrates purpose and direction, giving everyone a shared goal to work towards. It sets a strong foundation for developing strategic marketing efforts that align with the company’s long-term ambitions. At the same time, when the founder has an honest understanding of the company’s current state, it reveals their realistic approach and self-awareness. This transparency allows us to address challenges directly and make the most of existing strengths. When these elements are in place, it not only gives me confidence in crafting an impactful marketing strategy but also makes me genuinely want to be a part of their journey toward growth and success.

Do you know why consistent marketing is always recommended? That’s because it works. But you have to have the right strategy in place. Not all businesses are equal. And for the financial industry, too many messages are getting lost in the mix. That’s why your unique approach needs to stand out. The right strategy delivers ROI. And consistent marketing compounds. If you have questions but don’t want to spend a lot of money or resources, book a one-hour strategy session with me. In that one hour, you and I will cover core initiatives you can immediately implement. Use the link in the comment section or DM me. Stay consistent and keep at it.

What Is Strategic Marketing? Strategic marketing involves research, goal-setting, and planning to maximize the effectiveness of your overall marketing strategy. It’s like the butter you spread on toast—enhancing your marketing campaigns and ensuring they reach the right audience1. Here are some key phases of the strategic marketing process: Planning Phase: Identify your business purpose, needs, and goals. Without a solid foundation, it’s challenging to create a successful marketing plan. Analysis Phase: Evaluate your company’s position relative to competitors and industry trends. Market research helps you understand the playing field and validate your goals1. Why Is Strategic Marketing Important? Competitive Edge: Strategic marketing gives your organization an edge over competitors. It helps you establish a unique brand presence in the market. Profit Potential: By strategizing marketing techniques, you can develop products and services with high profit potential. Adaptability: Strategic marketing allows businesses to respond to changes in the market effectively23. Remember, a well-executed strategic marketing plan can make your business stand out and drive success! 🚀

"Throwing spaghetti at the wall" isn't a marketing strategy... At Oceanview Marketing, we believe that 𝗲𝘃𝗲𝗿𝘆 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝗻 𝗯𝗲𝗴𝗶𝗻𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗰𝗹𝗲𝗮𝗿, 𝗴𝗼𝗮𝗹-𝗼𝗿𝗶𝗲𝗻𝘁𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. 🌟  By laying a strong foundation with strategic planning, we ensure that each part of your marketing plan is 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘧𝘶𝘭 and 𝘪𝘮𝘱𝘢𝘤𝘵𝘧𝘶𝘭. Here's why starting with strategy is key: 🔍 𝗖𝗹𝗲𝗮𝗿 𝗚𝗼𝗮𝗹𝘀 & 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀: A strategy ensures a clear understanding of your business objectives so we can define the best path to achieve them. Without it, marketing plans can become scattered and unfocused, wasting time and resources on activities that don’t align with your goals. 📈 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗠𝗼𝘀𝘁 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗧𝗶𝗺𝗲 & 𝗕𝘂𝗱𝗴𝗲𝘁 A well-defined strategy drives decisions around the most impactful channels and tactics for your business. This prevents overspending on unnecessary efforts and ensures that every dollar and hour spent is driving measurable results. 🎯 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 = 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 A strategy ensures all your marketing activities are aligned, creating a consistent message and experience for your audience. This builds trust, reinforces your brand, and makes your efforts more effective. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗴𝘂𝗲𝘀𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗴𝗿𝗼𝘄𝗶𝗻𝗴? Contact us today to get a solid marketing strategy that drives real results for your business! 😇

When it comes to marketing, alignment is everything. Your message, your values, your calling... they’re not just details. They’re the foundation of everything else you do. Because here’s the truth: ✨ If your marketing doesn’t resonate with you, it won’t resonate with others. ✨ If it feels forced or out of alignment, it will show. 👉 But when your marketing reflects who you truly are, it becomes magnetic. Aligned marketing isn’t about following trends or doing what everyone else is doing. It’s about showing up in a way that feels natural and genuine to you. Ask yourself: Does this approach feel true to my values? Does it reflect the energy I want to share? Would I feel good if I were on the receiving end of this? When your marketing is in alignment, everything changes. You stop feeling like you’re “trying” to attract people. Instead, you draw in those who genuinely connect with you and what you stand for. This year, make alignment your priority. Let your marketing match your energy and reflect your heart. Because when you’re in alignment, the right people will always find their way to you. 💜

Business strategy → Marketing strategy → Creative strategy It can’t go any other way to be effective. Good marketing is simply an expression of your business strategy. If you have a well-articulated business strategy, then you have a solid footing to create a meaningful marketing strategy. And once you have that, then you can develop the creative execution. Alignment is key. I don’t know about you, but this is what I’ve found to be the most challenging part of marketing. Interpreting the business strategy with a marketing lens. Then from the marketing strategy landing on the right creative execution. When it happens it’s glorious. Otherwise you get that 'pebble in your shoe' feeling. You're still moving forward but each step is an irritating reminder that something's wrong. At least that’s been my experience.

📈 Why is Strategic Marketing Crucial? Strategic marketing isn’t just about creating flashy ads – it’s about aligning your marketing efforts with your overall business goals. Without a clear strategy, you risk wasting resources and missing growth opportunities. 💡 3 Reasons Why Strategic Marketing Matters: Informed Decision-Making 🧠 – It allows you to target the right customers with tailored messaging. Consistency 🎯 – Ensures all marketing actions are cohesive and focused on long-term success. Adaptability 🔄 – A solid strategy helps you pivot quickly in response to market changes.

3 main points that the majority of current marketing plans lack I have experienced most often marketing plans where tactics dominate, with the 𝗺𝗮𝗷𝗼𝗿𝗶𝘁𝘆 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗵𝗲𝗮𝘃𝗶𝗹𝘆 𝗼𝗻 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗮𝗻𝗱 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗿𝗮𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝗼𝗻 𝗶𝗱𝗲𝗮𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. What are the key parts that are missing? 𝟭. 𝗟𝗮𝗰𝗸 𝗼𝗳 𝗖𝗼𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 Marketing plan preparation should be a collaborative process. Too often, these plans are created in isolation by the marketing department without adequate input from other business areas. The business must be actively involved throughout the process to gain full buy-in and ensure alignment. 𝟮. 𝗔𝗯𝘀𝗲𝗻𝗰𝗲 𝗼𝗳 𝗖𝗹𝗲𝗮𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗧𝗶𝗲𝗱 𝘁𝗼 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗼𝗮𝗹𝘀 Many plans I have seen lack clear marketing objectives connected to business objectives. Instead, they focus on communication goals, without addressing how marketing contributes to the overall growth or success of the organization. 𝟯. 𝗜𝗻𝘀𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗗𝗮𝘁𝗮 Insights and customer data are often missing or not used in marketing plans. A strong marketing strategy should be grounded in the connection between business needs and how those needs translate to the market. Understanding customers is critical. 𝗧𝗵𝗲 𝗢𝘂𝘁𝗰𝗼𝗺𝗲: 𝗣𝗹𝗮𝗻𝘀 𝗧𝗵𝗮𝘁 𝗔𝗿𝗲𝗻’𝘁 𝗨𝘀𝗲𝗱 As a result, the marketing plan often becomes an exercise for its own sake. It isn’t fully implemented across the organization and is rarely referred to once completed. 𝗕𝗼𝗻𝘂𝘀 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: 𝗟𝗮𝗰𝗸 𝗼𝗳 𝗧𝗶𝗴𝗵𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 I rarely encountered a plan with a clearly defined, focused positioning. Often, the positioning is very broad, with statements about the brand being "for everyone." Would you add anything?