Want to connect with people where they’re spending their time? Look no further than apps! Live from #IABPlayFronts: Yilun (Walt) Gao, Google's Head of Product Go-To-Market, Apps Formats and Emerging Inventory, is sharing key developments including expanded in-game ad opportunities and how to reach gamers with relevant, engaging content.
Hats off Yilun (Walt) Gao !
Global Product Lead - Immersive InGame ads
3wGo Walt!