Google Ads’ Post

Transcript

IOS users are valuable, but it can be tricky maximizing iOS performance as privacy standards evolve. Google uses several privacy centric signals to strengthen measurement and performance on iOS. First, our on device conversion measurement solution securely uses consented first party e-mail and phone number data to fuel your campaign optimization. Advertisers who have implemented this solution and have a majority of users logging in, I've seen a median 12% increase in user installs and a 16. Percent reduction in CPA on Google's under inventory. Second, our models use consented conversion data from users who accept the App Tracking Transparency prompt to improve campaign performance. You should evaluate if implementing this prompt is right for your app. Finally, we use aggregated data from SK Ad Network to improve your iOS campaign performance. Currently in beta, you can integrate your scan conversion value schema with Google Ads to enhance the performance of TCPA and T ROAS bidding. Check out the link below to learn more.