CEO, Executive Leadership Coach, Tech Executive & Investor, Board Member, Advisor to Boards, Operating at the Intersection of Marketing & Technology, Keynote Speaker
Spied a GoBEBA banner somewhere in Nairobi. Founded by Lesley M. and Peter Ndiang'ui, GoBEBA is transforming how Kenyan households access essential utilities through their innovative e-commerce platform. Their mission? "No Monkey Business - Go Genuine!" as their striking billboard campaign shows. 💡 What makes GoBEBA special? • Direct delivery of cooking energy and water to homes • Strategic micro-warehouse network ensuring reliable distribution • Real-time ordering through their platform • Focus on genuine, high-quality products 🌟 The startup has caught the attention of major investors 📊 Why billboards still matter in their marketing mix: - Creates lasting brand awareness with 75% recall rate - Reaches thousands of daily commuters - Complements digital campaigns perfectly - Builds trust and legitimacy in local markets GoBEBA shows how combining traditional advertising with digital innovation can create powerful impact. They're not just delivering products - they're delivering peace of mind to families! 🏆 #AfricanInnovation #StartupSuccess #UtilityTech #KenyanStartups #Innovation #LastMileDelivery
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