GNO Partners’ Post

These 5 PPC mistakes quietly held back my performance for months Once I stopped doing these, everything changed. PPC isn’t a one time project — it’s constant testing, refining, and avoiding bad habits. Over the years, I’ve made every PPC mistake in the book. But once I fixed them — my ACOS dropped, TACOS improved, and results got more stable. Here are 5 things I stopped doing, and it made a huge difference • Don’t turn off campaigns completely. Drop the budget to $1 to keep campaign history and make it easier to scale later. I do this when I’m temporarily out of stock or running a deal and want to reduce spending, but plan to bring the campaign back. • Don’t pause winning keywords or targets. Even if you want to isolate them in a new campaign, If a keyword is converting well with good ACOS and CVR, never pause it. • Don’t optimize based on the last 2 days of data. Amazon’s reporting lags, so if you’re optimizing today (e.g. March 24), only use data from March 21 and earlier. The last 48 hours are often incomplete — and usually show a worse performance than it actually is. • Don’t group multiple parent ASINs in one campaign. Unless it’s a catch-all Auto, keep parent ASINs separate for cleaner data and more control. • Don’t optimize profit and ranking campaigns the same. Profit = focus on ACOS. Ranking = focus on CVR and top-of-search impression share. Different goals need different strategies. I’ve tested all of these. Once I stopped doing them, my PPC improved and finally pushed my brand forward — not held it back. It should be the same for you. ♻️ Repost if you want your network to stop wasting money.