GNO Partners reposted this
Day Job: Helping Amazon Brands Scale With The Systems I Used To Build & Exit Two Brands - at GNOPartners.com. Side Hustle: Documenting My Journey and Sharing the Lessons Learned Along the Way
Amazon Just Opened Up More Deal Eligibility – Check Your Account! Before exiting my brands, I used to run 20+ Lightning Deals & Best Deals every week across all my listings. Running 10 deals per month for my best sellers was my secret sauce to maintain my leading position. This is a VERY powerful way to: • Gain market share • Increase organic ranking • Boost profits Now, Amazon just made a big change. Over the past few days, we’ve seen dozens of our clients at GNO Partners gain eligibility for Lightning Deals & Best Deals. Many of these products never had access before. If you’re selling on Amazon, you need to check this right now. • Go to: Advertising > Deals > Create a Deal • Look for newly eligible products, you might be surprised. • Prioritize Best Deals, they’ve been converting better than Lightning Deals lately. • Lock in future deals, Amazon can remove eligibility at any time. If you weren’t eligible before, this is a huge opportunity to test deals on slow-moving products & your best sellers. From my experience, you’re making a big mistake if you're eligible and not leveraging this. We're going all in with our clients (check the picture attached for 1 example) ♻️ Repost to help your network take advantage of this update.
Deals aren't the cure-all, but they’re definitely a key to driving growth. When you’re eligible, seal the deal before it's too late. 💯 Ouriel Rybski
Got to layer them in with non-price reducing promotions to stop your historical sale price being eroded. Or run for periods of full price.
This is exactly why I love Amazon, always new opportunities to drive more sales and stay ahead of the competition.
Interesting! Do you ever find that running so many deals ends up negatively impacting profitability?
Taking advantage of these deals could seriously accelerate your growth on Amazon
This is a great reminder about the evolving opportunities on Amazon. It's a fantastic moment for brands to rethink their strategies and maximize their market potential.
Great opportunity for sellers to breathe new life into slower-moving products
Deals are definitely one of the most underrated marketing tactics on Amazon. All the biggest brands I know use them regularly. The key is to manage your PPC and account properly so you can control your TACOS during those days. If you do, these will be the most profitable days in your account.
Amazon’s playing Santa early—go check your account before they change their mind!
Turning Ugly Ads & Creatives (Amazon & TikTok) into Goldmines Since 2018| Coach and Expert for Amazon & TikTok Shop, Walmart, Etsy, Shopify Creatives & Ads |
3wGreat tip! If you're eligible, don't wait lock in those deals now before Amazon changes the rules again. Ouriel Rybski