GNO Partners reposted this
Day Job: Helping Amazon Brands Scale With The Systems I Used To Build & Exit Two Brands - at GNOPartners.com. Side Hustle: Documenting My Journey and Sharing the Lessons Learned Along the Way
Amazon Sellers: Steal this 3-step framework to increase profits & revenue with no extra ad spend Most sellers spend hours on PPC but ignore their main image—the #2 driver of CTR and CVR. At GNO Partners, we’ve helped hundreds of brands boost sales & profits just by optimizing their main images. Here’s my 3-Phase Framework for better main images: Phase 1 – Find Picture Ideas & Create a Brief • Find 2-5 high-performing images from similar products. • Identify what makes them stand out: angle, contrast, packaging. • Think about how these elements can improve your product’s main image. • Create a clear brief with top-performing image examples. • Ensure you have 2-3 distinct images to test. Phase 2 – Work with a Designer to Create New Images • Send the brief to your designer. • Provide feedback until the image is optimized. • Maximize white space for a clean look. • Ensure the image is mobile-friendly. Phase 3 – Test Until You Win • Use Pickfu for an initial test to identify the best variation. • Run an Amazon A/B test with the top choice. • Track CTR & CVR in PPC (Top of Search) & Search Catalog Performance. • Keep testing variations until you find the winner—then repeat. A small CTR boost can translate into huge revenue gains. This is the easiest way to grow your revenue and profits. If you haven’t updated your main image in the last 12 months, use this framework and start testing now. P.S. We’re hiring a Senior Brand Manager to join GNO Partners as a consultant! We’re looking for the best in class—if you’re managing an 8-figure Amazon brand, love Amazon, and are ready to work hard, this high-earning opportunity can be a good fit! DM me for more details.
Definitely, a simple image update can sometimes deliver results more significant than an ad overhaul
Refreshing your main image every year seems like a small task, but can lead to monstrous gains
I use this with every single client!
I’ve seen massive results from optimizing my main images, testing is everything
Great framework, How often do you recommend updating main images for optimal results?
The main image is often overlooked by many sellers we talk to. It’s interesting because it’s one of the easiest levers a seller can pull to improve their product’s performance. Many underestimate how much impact a 40%+ CTR increase can have. As your example shows, this alone can boost a product’s sales by 20-30-40%.
Crazy how a small image tweak can lead to big revenue gains! Ouriel Rybski Main image optimization is the PPC hack most sellers overlook.
Great advice for any Amazon seller looking to scale!
Solid framework! A strong main image = lower CPC & higher CVR.
Amazon Associate | Quality Management, Business English
1moI also think so, but lately I struggle with Amazon, despite the image is aligned with policies, it did not go through or got suppression. Have you ever experienced such kind of situation and what was you solution?