GMR Marketing’s Post

SOLE Science™ Snippet: SXSWers Want to See Beyond Their Peak. Show Them & They’ll Keep Climbing With You.   That rush of accomplishment? It’s real—the feeling of pushing yourself, delivering, and knowing you gave it everything. But hitting a wall, realizing your best still isn’t enough? That’s a tough pill to swallow and a dead end to progress. SXSW is full of high achievers—leaders in media, design, tech, and culture—who know these highs and lows all too well. If we map the Experience EQ of SXSW, one thing is clear: people come to level up through Discovery. They’re here to know more, be better, and get recognized for it.   IBM's AI Sports Club tapped into this anxious need to succeed, challenging attendees’ definition of “best” and inspiring them with proof that what feels like the peak is really just the next stepping stone.   Picture this: You step up to a foosball table, but instead of just a casual game, you’re met with next-level AI tech that analyzes your moves, hypes up your progress, and lays out exactly how to get better. This wasn’t just about playing—it was about evolving.   In a world that treats milestones like finish lines, IBM said, “plot twist - your ‘best’ is just the warm-up”. They didn’t just capture attention—they rewired how people see achievement itself. For a crowd of achievers, IBM got it right. #GMRmarketing #IBM #AI #strategy #insight #sxsw