Are you focused on the right things to drive alignment and meaningful change in your organization's efforts to become more customer-driven? In this next video clip from our podcast, listen to Jim Tincher, CCXP, best-selling author of Do BtoB better, talk about the importance of focusing on a broader system of metrics and establishing close working relationships with finance, operations, and analytics. While the Chief Customer Officer, Chief Experience Officer, or Chief Marketing Officer (when experience is a key part of your winning marketing strategy) can all play a critical role in your journey to become more customer-driven, you won't get very far without effective collaboration with the CFO and COO. Learning to engage with them around the key drivers for value realization for your CX strategy is key to your success as a CX leader.
I hope this sparks some great ideas for you!
#customercentricity #experiencemanagement #ROI #BtoB #culture #analytics #growth #flywheel
https://lnkd.in/eMrvHC3E
"How often should you talk to Finance?"
Jim Tincher, Author and CX Expert answers this burning question (and more!) on the CX & Culture Connection Podcast with Matthew Egol. Join them for a deep dive into aligning CX and Finance for success. We're covering emotional North Stars, operational data, and deliberate change management.
Let's get everyone on the same page! Full episode here https://lnkd.in/eeEcBq4c!
#CXAlignment #FinancePartners #ChangeManagement #CXData #DataDrivenCX
CFO & Strategic Advisor to Startups & Small Businesses | Cohost of "The Growth-Minded CFO Podcast", powered by Upflow | Author of "The Daily CFO" newsletter - subscribe below!👇
2moThank you so much for joining on the pod Howard Katzenberg! It was a great conversation about how seemingly administrative finance processes can really become a game-changer for the business thanks to new innovations in technology like Glean.ai and Upflow. It's not just AP and AR, it's not just about back-office functions; it's about your Costs and your Realized Revenues - your profits. The core of the business!