GEICO’s Post

This just in at Cannes Lions International Festival of Creativity: people like to laugh! I dunno how I feel about genre-related categories at Cannes, but I do know what 🤣 feels like and it feels pretty darned good! Comedy is often dismissed as frivolous by "serious" marketers and "serious" brands in "serious" categories. But what's more serious than, say, the comedy-filled category of Insurance? (Okay, maybe healthcare/pharma but you get my point.) Yet Insurance is full of some of the funniest current and all-time campaigns. Thank you to Spikes and eric koivisto for the insight, Rob Baird of PREACHER for dropping knowledge alongside a career of sidesplitting campaigns, and ADWEEK and Cannes Lions (again, not sure about genre-based categories) for the reminder that maybe we need to lighten up and watch the results roll in. p.s. Have you SEEN the Tubi campaign by Mischief @ No Fixed Address that won the USA GRAND EFFIE at Effie Worldwide??? Ridiculous and ridiculously effective! Have a 🤣 day! https://lnkd.in/ekRMcY4W

I've seen a lot of TV Spots, interstitials, and pre-roll ads that feel more like old-school infomercials lately. They're pretty effective and seem to cut through the clutter. Know why? Because they clearly communicate a product's value proposition, aren't afraid to ask for a sale, and don't clutter the message by being overly complicated in concept or narrative. Our industry has largely forgotten how to do this well. We're too caught up in the story and the concept behind the spot, and whether it'll perform well at the award shows, that we forget why we're being paid: which is to sell a product or a service. Give your audience a reason to believe, and ask for their business. If you can put that in a beautiful wrapper, great. But without those 2 key elements, your ad risks being ineffective and forgetful. #advertising #creative #ads #randomthoughts

The magic in the ad world is dwindling and it's our fault. The Coors Light refershment campaign is what I'm thinking about. TBH I think it's a cool idea but the execution is leaving me so disappointed. It's a lead in to their Super Bowl spot and that's why I'm left feeling meh. Super Bowl spots used to have an awesome magic to them. We'd (industry folks, sports fans and people who didn't care about either) gather around to watch those spots. It was a huge reveal with days of water cooler talk after. And then budgets got huge so I guess we decided it's best to make it into a multi-week event with teasers and even sharing the spots ahead of time. Teasers could be cool, sharing the spots ahead of time totally loses the magic. Why did we agree that that's a good idea? But the typo. When I first saw it on here it was the print ad. I thought it could legitimately be a typo. Small scrappy team pops something out quickly because they had a last minute opportunity for a full page. Then the billboard came out so obviously it was a stunt. Hours later we get the case of the Mondays thing... I like it. The next day we get actual cases of the Mondays. Cool... but it's all a run up to the Super Bowl... a month away. Why? It's going to linger for a month. Right now we're anticipating what the spot will be. Next week we will forget about it. And IMO the magic will be lost (prove me wrong Coors). What would have happened if they launched this Feb 3 instead? The Monday before the game. Shorter window in which you could control the chatter up to the game. Show your spot on Sunday. Offer the case of the Mondays the next day. BRING BACK THE MAGIC that we once had. Of course I wasn't in the room during any of the campaign conversations. I don't know the brief. I know the pressure of a Super Bowl campaign is huge. This isn't really a ding on what they did. If they did this some random Monday in June I'd be loving it so so much. It's more me wanting more and wishing we could bring back the magic that the Super Bowl seems to have lost.

This flea-killer ad became a global hit — because it did something that few ads can ever do: Instead of CHASING people’s attention, it INVITED their attention. This Frontline ad ran on a Jarkarta mall floor. From above, shoppers looked like the dog’s fleas. People watched a while. They called friends over to see. They filmed it for social. Consider how unusual this is. Most ads are designed as interruptions — they barge into people’s social feeds, TV shows, or cityscapes. But what if we stopped chasing people, and instead asked: “How can we invite them to stay a while?” To do that, we need to be ADDITIVE to the moment: Make their day brighter, their social feeds more enjoyable, or (like Frontline) their mall visit more delightful. Great stories. Engaging visuals. Surprising experiences. Ongoing conversations. Yeah, sure, you can spend money to “reach a lot of eyeballs.” But you should measure your success by who you attract and keep, not by who you chase and distract. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 Every week, I share one way you can improve how you communicate — to others, and yourself: https://lnkd.in/eg5Cd3wZ

Guess what? Hrithik Roshan actually “charged” Burger King for using his reaction in their viral ad! What looked like a random moment was actually a brilliant collab promoting their ₹50 Stunner Menu. This ad was a perfect blend of humor and marketing, making it super fun and relatable for everyone. It’s a great reminder that with the right creativity and partnerships, brands can create content that really sticks! What’s your favorite ad that’s grabbed your attention? #MarketingStrategy #CreativeAdvertising #BrandCollaboration #SocialMediaMarketing

I re-designed the ad creative on my 1-hour lunch break. →Corkcicle 1. Added the testimonial to the top of the creative. This simple change can build instant trust and drive more sales. Trust goes up near-instantly. 2. Added features to the ad. Helps customers understand the product's value quickly and easily Builds confidence by showcasing exactly what they’re getting — ♻️ Share this post with others if you found it valuable! 👉 Follow Sara Rafiq, and stay up to date on ad creative. #adcreative #fbads #addesign

Mike’s hard lemonade. Not a brand I knew much about before looking into the campaign ‘hard days deserve a hard lemonade’ which has a number of great ads as part of it, including the one we looked at with a dog and barking people! I am not the consumer (I live in the UK) but I suspected they were on to a winner when I was in Boston a couple of weeks ago with Kayla M. Guadagni and Isabella Franzini Monteiro in the back of an Uber. We were looking for a great ad to learn from and watching them all. Kayla was busy with something else but as soon as she heard this one she looked over then started laughing. And it seems she wasn’t alone - this is one of the most effective ads we’ve seen in the top 5% of all ads! So what makes it great? It taps into a clear relatable consumer insight - looking for something to enjoy at the end of a hard day. And the story is told creating both love and laughter in the audience People are engaged from the start ….right through to the end. I personally wondered about the men barking. But people loved it. It created another peak in laughter, entertaining people to the end. Learn more about consumer reaction in the comments. Congratulations to Isabelle Sakai Emma McLaughlin Molly Coyle and all involved at VCCP US. Great, relatable and fun campaign. #consumerinsights #marketresearch #advertising #effectiveadvertising #creativeandeffective

What's for dinner? 🪒 Another day, another head-scratcher ad! We gathered 500 people’s reactions to Stouffer x VML "Dinner Dreads" out-of-home ad. Here's what we discovered:👇 🤔 95% were confused, with many thinking it was a razor ad but recalling something about dinner! ❗️Regardless, it grabbed the attention of 68% of people. 🪒🍽 70% distinctly remembered the combination of the razor image and the tagline "What's for dinner?" OOH test with OnePulse: From idea to validation, our insights platform makes it easy to explore and confirm. Book a demo & start your FREE trial today! 💡🎨

Ready to conquer TikTok? We've prepared an expert guide just for you! Dive in and master the art of video advertising with Click Crew Media. Your journey to viral success starts here! #TikTokAds #MarketingGuide #ClickCrewMedia