Gaurav Bhaya’s Post

I spent last Wednesday with the measurement community at Rethink ROI where we shared best-in-class research and thought leadership, and gathered feedback to inform product innovations. Our discussions were incredibly energizing. My biggest takeaway was this: Consumer complexity in the AI era requires you to rethink how you measure your ROI – embracing holistic, data-driven measurement strategies and continuous experimentation – in order to achieve business growth. Learn more here: https://lnkd.in/grb5-TVn                                                                                                                             #RethinkROI #ConsumerInsights #Measurement #Marketing #Marketers #Google #GoogleAds