Speaker Spotlight: Jose Gorbea, HP We are thrilled to welcome Jose Gorbea, Global Head of Brands Innovation at HP Digital Print, to FuturePrint TECH Packaging, Labels & DTS, taking place on April 2-3 in Valencia. With a remarkable 25-year career spanning creativity, marketing, sustainability, and brand innovation, Pepe is a visionary leader and dynamic speaker, renowned for transforming brands through purpose-driven strategies, consumer co-creation, and sustainable supply chain transformation. Pepe has consistently demonstrated that human-centric, purpose-led campaigns drive not only engagement but tangible business results. From reimagining iconic confectionery brands to supporting small communities in the Italian mountains, his expertise has helped brands worldwide unlock their potential through collaborative innovation and meaningful storytelling. At FuturePrint TECH, he will explore how co-creation is revolutionizing brand engagement and sustainability in packaging and labeling. He believes that in today’s landscape, brands must go beyond passive storytelling—they must actively listen and empower consumers to drive change. His session will provide valuable insights into how businesses can leverage digital printing, personalization, and purpose-driven messaging to foster stronger consumer connections and more sustainable practices. 💬 Pepe’s message: "Embrace the power of co-creation. Human beings aren’t just recipients of information. To create powerful campaigns, brands need to celebrate the voices of their communities and empower people to make our world a better place." Don’t miss this opportunity to hear from one of the most influential minds in brand innovation. Join us in Valencia to learn how co-creation and sustainability can shape the future of packaging and labels. 👉 Register now at FuturePrint.live to secure your place!