Redefining Personalisation with AI, a case study presented by Paul Horton from Diageo explains how the gifting market is expected to grow from USD 96.42 billion in 2025 to USD 117.98 billion by 2030, creating major opportunities. Diageo is leveraging AI to personalise experiences. Adopting a platform approach rather than a one-off campaign, the company emphasises co-creation, scalability, repeatable models and the importance of "successfully failing". Diageo fosters an innovation mindset, and ensures that responsible AI practices keep the consumer at the centre of everything they do. #ShapingtheFuturewithPackaging #packaging #print #intergrafconference #printers #AI #giftingisart #scalability
翻译：
MD Think B2B Marketing (formerly PHD Marketing), Director Design by PH - Self confessed marketing geek with a passion for manufacturing, tech and distribution marketing
1wGreat to see you Paul. Safe journey home!!