Digital & Social First Marketing Professional | MBA Class of 2019 (University of Northern Iowa) | APAC/Global Experience | Hip Hop for Life
The song by Japanese rapper Yuki Chiba (used to be known as KOHH) "Team Tomodachi" has been litting up the airwaves since it came out on 13 February of this year. Since then this track has garnered worldwide recognition and in the spirit of 'Team Friends', where it talks about value of friendship and collaboration, really have put Tokyo into the culture's spotlight once again. So far there has been 30+ remixes from Japan (14) and in China (3), Thailand (1), Taiwan (3), Hong Kong (3), Malaysia (1), Singapore (1), USA (2) and South Korea (2). Most importantly, both boys and girls are being very creative in their rhymes and lyrical skills. This is truly cultural exchange at its finest. In this case, viral and remixes aren't just another mix of the audio track but are fully fletched professionally shot music videos for every one of the remixes. I don't think, in my life time, I've seen such phenomenon before. Behind this genius move are well known rappers from Japan Yuki Chiba (KOHH) and Jin Dogg. Last week at the annual Japanese hip-hop festival "Pop Yours", they led the song with 30 other rappers on stage, and what an Epic scene that was. A lot of marketing lessons can be learnt from something like this. I'm sure they didn't start out thinking that was going to be such a viral track but as other artists and rappers caught on to the vibe of the original track, the rest is still being played out. This can also easily be a product placement activation playground as well. Alas, the video I made 3 weeks ago (shown below) is already outdated, remix wise. #friendship #hiphop #Japan #viral #global #hit #culture #marketing Spotify Apple TIDAL https://lnkd.in/g2J8usgZ #music #culturemarketing #viral #Japan #hiphop
