Setting up back-in-stock notifications can do wonders for your e-commerce business:
💥 Boost Conversion Rates - visitors can subscribe for alerts and purchase the item as soon as it’s restocked.
🛒 Keep Customers Loyal - instead of heading to a competitor, customers can stay in the loop and buy directly from your store.
🔗 Retain SEO Value - by keeping out-of-stock products on the site, you're keeping the URLs active and protecting your SEO.
📊 Create and Monitor Demand - Limited stock creates a sense of exclusivity. Back-in-stock notifications also give your merchandising team valuable data for reordering decisions.
I'm always surprised when retail clients I work with are using another app for your back-in-stock notifications, when they have all their email flows in Klaviyo. I recommend moving it over and benefitting from:
--- Reducing costs and improving site speed by removing unnecessary Shopify apps.
--- Keeping your messaging and design consistent with your other Klaviyo campaigns and flows.
💡 Expert Tip:
Use Customer-First Data to prioritise VIPs. For example, loyal customers can receive back-in-stock notifications before subscribers who haven’t made a purchase.
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