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Spotify's new agency to use AI tools for creativity. #AIinnovation 🤝 Download 1 Million Logo Prompt Generator 🔜 https://wapia.in/1mlogo 🤝 Follow us on Whatsapp 🔜 https://wapia.in/wabeta _ ❇️ Summary: Spotify is launching Creative Lab, its first in-house creative agency, to help brands create customized marketing campaigns. Despite trailing behind other digital platforms in ad revenue, Spotify aims to leverage its large listener base to offer tailored advertising solutions. The ad-supported segment of Spotify's revenue saw an 18% increase year-over-year, with brands like Rockstar Energy Drink and Aperol already partnering with Creative Lab. Spotify is also exploring a generative AI ad tool and testing AI translations for podcasts. Hashtags: #chatGPT #SpotifyAI #InHouseAgency

Four hundred, six hundred and seventy four minutes. According to Google, that's how many minutes I listened to Spotify this year. Not four thousand, six hundred and seventy four minutes, which is the actual number. Yep, even two of the biggest companies in the world - with massive marketing and product development budgets - sometimes have a bad launch. For Spotify - Wrapped this year was super underwhelming compared to previous years. For Google - they haven't taught the LLM to count into the thousands yet (or there's a bug). So if your next launch doesn't go to plan, just remember that you're not alone, it happens to everyone. #AIFail #AI #SpotifyWrapped #ProductLaunch #MarketingFail #MarketingLaunch #Spotify #Google #technology #marketing

Too much personalization can bore your customer out! Have you ever noticed how Netflix seems to know you better than your closest friends and family? It tracks your viewing habits, preferences, and even the time of day you watch, offering eerily accurate recommendations. Over time, these suggestions can start to feel repetitive, locking you into a cycle of predictable content that eventually makes the platform less exciting. Spotify works in a similar way. It doesn’t just recommend music—it tries to predict your mood, curating playlists for specific moments like morning jogs or late-night study sessions. While this adds convenience, it can also create a musical echo chamber, robbing you of the joy that comes from stumbling upon something truly unexpected. As marketers, we face the same challenge when personalizing experiences for our customers. Over-reliance on past behavior for personalization can lead to a predictable loop of content, leaving customers bored and disconnected. Instead, leveraging AI to personalize in real time based on current behaviors can help strike a balance—delivering what they need while surprising them with something they didn’t know they wanted. What’s your take on this? Have you encountered this as a marketer? Let’s discuss in the comments! #ai #customerjourney #predictivemarketing #marketinginnovation #dejavu #aiinmarketing  #personalization #marketingtrends #digitaltransformation

You're scrolling through Spotify, discovering new songs you love. Netflix predicts your next binge-worthy series. TikTok keeps you hooked on content you didn’t know you needed. ✅ These are AI agents at work. ❌ But they’re what we call “dumb agents.” They match patterns, deliver recommendations, and keep you engaged but they don’t think, adapt, or reason. We will be stepping into 2025 with Smart AI Agents that do more than just assist they evolve. These agents will: →Understand your context and intent. →Learn from every interaction. →Explain their decisions. →Handle new situations autonomously. Here’s how they’ll revolutionize industries: 1️⃣ Real Estate: AI agents will optimize property listings, stage virtual homes, and even learn what visual styles sell best in specific neighborhoods. 2️⃣ Architecture: Smart agents will review building plans, flag compliance issues, and manage permit timelines—saving time and minimizing errors. 3️⃣ Content Creation: From brainstorming ideas to publishing optimized SEO content, AI will make creativity seamless and scalable. Start with a high-value repetitive task, add AI understanding, build feedback loops, and scale gradually. The future is here, and it’s smarter than ever. ♻️Repost if you found this useful.

🚀 From TikTok to Spotify: Hyper-Personalization is Everywhere 🎧🎬 In today’s world, everything from the music we listen to, to the shows we watch, and even the products we buy are tailored to us. Personalized experiences are no longer a luxury—they're expected. But how did we get here? What does it mean for consumers and businesses alike? 🤔 Our latest blog dives into the fascinating historical evolution of individualism, the role of technology, and how AI is shaping the next wave of hyper-personalization. We also explore the societal implications of this shift, from data privacy concerns to the creation of echo chambers. 🛠️ Ready to integrate AI-powered personalization into your business? We’ve got you covered. Our team specializes in building AI-driven marketing strategies to help you create custom-made solutions for your audience. 🔗 Read our full blog and learn more about how hyper-personalization is transforming industries: https://lnkd.in/eEAYP_bt #HyperPersonalization #AI #MarketingStrategy #CustomerExperience #DataDriven #Innovation

This morning I was testing the new DJ from Spotify and it had me wondered: Is Spotify's AI DJ a misstep for Spotify in particular and AI in general? Spotify's AI DJ summarizes a lot of my concerns about the current state of AI in marketing. It feels like a lazy showcase of AI capabilities, offering no real value to the user. This approach highlights a disconnect between some tech executives and creative professions. As a former radio journalist, a good DJ isn't just an announcer; they curate an experience, injecting personality and warmth. Replacing this human touch with a machine that delivers soulless song names diminishes the value proposition. The same logic applies to design. In today's saturated market, robotic, generic content is forgettable. Brands are personalities, and soulless content leads to brand apathy. The winners will be the companies that amplify their human creativity, not replace it. #AI #Content #future

🎧 𝐒𝐩𝐨𝐭𝐢𝐟𝐲’𝐬 𝐀𝐈 𝐕𝐨𝐢𝐜𝐞𝐨𝐯𝐞𝐫 𝐀𝐝𝐬: 𝐀 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫 𝐟𝐨𝐫 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠! 🚀 What’s New? Spotify, the music streaming giant, is testing generative AI voiceover ads. These innovative ads allow brands to create custom scripts and voiceovers using artificial intelligence. Exciting, right? Let’s dive into the impact: 🔹𝟏. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: AI-generated voiceovers enable hyper-personalization. Brands can tailor messages to individual users based on their preferences, behavior, and context. 🎙️ 🔹𝟐. 𝐂𝐨𝐬𝐭 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 & 𝐒𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Traditional voiceover production can be pricey and time-consuming. AI voiceovers reduce costs and streamline the process, making it accessible for smaller businesses. 🔹𝟑. 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 & 𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞 𝐔𝐩𝐝𝐚𝐭𝐞𝐬: Imagine voiceovers that mention current weather conditions or stock prices. AI allows dynamic content insertion, making ads more relevant and timely. ⏰ 🔹𝟒. 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 & 𝐈𝐭𝐞𝐫𝐚𝐭𝐢𝐨𝐧: A/B testing of different voiceovers becomes a breeze. Brands can iterate rapidly, optimizing ad performance based on user response. 🔄 In Summary: Spotify’s move could democratize voiceover production, enhance personalization, and revolutionize ad delivery. 🎧🌟 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤? 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐛𝐞𝐥𝐨𝐰! 👇 #Advertising #AI #SpotifyAds #Marketing #Innovation

Are you letting AI drive your product at the expense of user experience? 🤔 This week in product news reveals important lessons: 🤖 OpenAI launches ChatGPT Pro at $200/month, offering unlimited access to advanced models. Evaluate if such pricing aligns with your user base. 🗂 Atlassian introduces Confluence databases to centralize information, enhancing team consistency and reducing duplication. 🎵 Spotify restricts its Web API, preventing third parties from accessing listener data. Protect your data to maintain competitive advantage. 📉 Spotify Wrapped 2024 faces backlash due to lack of personalization and quality, highlighting the risks of over-reliance on AI and ignoring user feedback. 🔍 Meta develops Starter Packs, hand-curated user suggestions to improve onboarding, moving away from solely algorithm-driven recommendations. Reflect on these developments to balance AI integration with user satisfaction and data protection in your products. Read more: https://lnkd.in/g3mGJD2A #productmanagement #ai #userexperience #data #technology ---- Need help breaking into Product Management or accelerating your PM career? Schedule a free 1-on-1 session with me and let's chat about your goals. Link on my profile. If you enjoyed this post: 1. Follow me for more PM & career content 2. Repost to share with your network