B2B Summit is in full swing, and we kicked off the day by diving into insights from our new research on the B2B buyer power shift. Barry Vasudevan's keynote brought this shift to life, sharing how B2B organizations must evolve to encompass AI agents and external influencers, aligning with how modern buyers want to buy. We also heard from Amy Hawthorne on how organizations are successfully leveraging signals, engaging buying groups, and driving cross-team collaboration to transform revenue processes. With sessions this afternoon on AI-driven product strategy, content marketing in a shifting search landscape, and the role of genAI in GTM teams, today will be packed with powerful insights. What’s been your biggest takeaway so far? #ForrB2BSummit
Influencer for B2B is a really interesting idea, but for me, it’s needs to start at home. Your CEO/founder has the potential to be your biggest influencer - are they showing up with frequency and consistency in the digital world? If not, start there with an organic + paid content strategy for your CEO before paying external people. When Six Sells work with the CEO of a B2B org we see more attention, more reach, and more engagement. Hope the summit went well, Barry Vasudevan! 🧡
Heard it was a tremendous Event......Congrats!!!
Amazing!
VP of Sales at Valkre
1wSales and Marketing can be friends 🤝