Anisha Pabbi, Product Head, Fintech at Flipkart, has always been drawn to problem-solving. With a background in computer science and an MBA, she wanted to understand how technology could solve real challenges. That curiosity led her to fintech, where she is expanding digital credit and affordability solutions that make financial access easier for millions. At Flipkart, she is leading fintech innovations that help Tier-2 and Tier-3 customers access essential products without financial barriers. She believes that while digital finance is evolving rapidly, access remains limited for many customers who lack formal credit options. Under her leadership, one-fourth of Flipkart’s transactions now happen through digital credit, and EMI adoption has doubled. More than 50% of EMI transactions now come from Tier-2 and Tier-3 cities, showing how financial tools are reaching those previously underserved and meeting real demand for essential products. Anisha is building financial solutions that expand access and improve affordability for millions across India. #Flipkart #WomenInTech #Leadership #FintechInnovation #FinancialInclusion
