Flipkart Foundation and AIACA have successfully concluded a year-long initiative, supporting over 300 artisans across Chowhatta and Tarasankar in Birbhum, West Bengal. The project introduced sustainable practices like natural dyeing and zero-waste techniques, resulting in over 35 new products per enterprise and new brand identities – ‘Kanthshree’ and 'Kola Shilpo'. With over 118 artisans linked to key government schemes, the initiative enabled market access, enterprise growth, and social security for artisan communities. Flipkart Foundation remains committed to enabling inclusive, environmentally sustainable livelihoods in India’s artisanal sector. #FlipkartFoundation #Sustainability #InclusiveGrowth #CraftEconomy #WomenEntrepreneurs #GreenPractices #Aiaca #Craftmatters
