Fitzco’s Post

The Secret to Standing Out in a Crowded Market In today’s overcrowded market, standing out isn’t just about the information you provide. It’s about how you provide it. Your personality, your unique brand voice—that’s what makes you different. Personality is the one thing your competitors can’t copy. #MarketingTrends #BrandDifferentiation #DigitalMarketing

Daniel Priestley's "7-11-4" concept suggests that to effectively influence a prospect's decision-making process, they should: ✅ Spend at least 7 hours engaging with your content or brand. ✅ Have 11 interactions with your brand. ✅ Encounter your brand across 4 different platforms or channels. I could not find the study itself, but I think the numbers are close. Agree?

What if I told you every founder battles the same 3 issues when building their personal brand? Good news: you're not alone. We all face the same stuff: figuring out what makes us unique, trying to stand out, and staying true to ourselves. Struggling to nail down what makes you different? It's a common snag. Having a hard time keeping things consistent on all your platforms? Join the club. Building a personal brand isn't about being perfect. It's about being real, staying consistent, and just keeping at it. Top 3 challenges founders face when deciding to build a personal brand: 1. How to Define Their Unique Value Proposition: to clearly define what makes them unique and how to convey that effectively. 2. How to Choose the Right Platforms: which social media platforms or communication channels to use can be daunting. 3. How to Create Consistent Content: producing engaging and consistent content that resonates with their audience Want to learn more? Subscribe here. I am breaking this down in an upcoming issue. https://lnkd.in/gMy3QXWE Let’s tackle this together, one step at a time. Sound good?

Creative Friday: This week Champagne Pol Roger. I love good creative. It's the one thing I really miss. So I'm going to try & do a weekly post on ads I've seen that I particularly like. This week it's this very simple yet effective ad. It was on the back of The Spectator. It's a certain crowd The Spectator & this feels like a spot on message. 'Reassuringly hard to find' is the only copy. And then it's up to the reader to find the bottle. But it also conveys exclusivity. You're not going to find it in any old shop. You need to be discerning to find it. It plays into the egos of the readers. And that's why I love it. It's simplicity, and yet it's connotations. Can you find the bottle? #CreativeFriday #ChampagnePolRoger  #PrintAdvertising #EffectiveMarketing #AdOfTheWeek #MarketingTips #YourMarketingDepartment

The best policies wont win. Just like shopping, we vote with our hearts over our heads ➔ Gut feelings ➔ Instincts ➔ Senses So what does this mean for your brand messaging? It means you should lean into the ‘feel good’ factor ➔ Take your long form content and think up saveable infographics ➔ Stop trying to speak to everyone and zero in on your tribe ➔ Don’t just educate without entertaining -------------------------------- Are you team Trump or Biden or None of the above? #BrandStrategy #Infographic #ContentStrategy

🤣 HUMOUR X SUCCESSFUL MARKETING: A recent article on the impact of humour in advertising struck a chord with our Marketing Exec, George Tubb ✨ The stats are compelling: research from Oracle reveals that a whopping 90% of consumers are more likely to remember a brand that uses humour AND 72% prefer brands that make them laugh In fact, 80% are more likely to make repeat purchases from brands that keep the humour flowing. These figures underscore a powerful truth: humour doesn’t just sell—it sells exceptionally well. Let’s not forget the power of humour. By weaving laughter into our narratives, we can foster connections and make our stories memorable. For these insights and other snippets from our latest TIDBITS, check out the full story here: https://lnkd.in/eUcic7Ea #TOUCANTIDBITS #agencyinsights #inspiration #tellingyourstory - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - Who are Toucan London? We're a full-service London creative agency specialising in strategic and creative storytelling across brand strategy, campaigns, communications & experiences.

In a world of polished ads, authenticity stands out. Share your brand’s story, values, and behind-the-scenes moments. Consumers crave genuine connections and transparency. Authenticity isn’t just a trend; it’s a trust-building necessity. #BrandAuthenticity #Trust

VOICE | Although the classic elements of newsworthiness remain relevant, today’s media landscape requires a more nuanced approach. Through analyzing headlines, we’ve pinpointed key themes for contemporary branded moments to stay top of mind. Kate Finley has the story.

Most people who know me will know that I have a handful of digital media bug bears. If you get me on one of those topics, I will speak all day if you let me. The brand safety ecosystem is one of those topics. Thankfully, the length of my writing was kept in check so have a read if you're interested in what I have to say! Catch up on the article via Creative Brief.. https://lnkd.in/eQJpfDGU #MediaEthics #Mediabuying #ThinkFreely

Does this happen to you to? After Roots you'll have: 🌱 Clarity on your unique brand identity & sweetspot client. 🌱 An optimised profile that converts followers into clients. 🌱 The confidence to create content that flows naturally in minutes. 🌱 A consistent flow of inquiries from clients who are a perfect fit. We start 11th Nov. All the info in comments.