First Round Capital’s Post

To find a winning startup idea, look for the worst part of someone’s week. That’s what pointed founder Christina Cacioppo towards Vanta. She was in early idea discovery conversations when she sat down with a Product Security Lead at Dropbox: “What he told me when we looked at his calendar was, ‘The best parts of my week are when I get to work with product teams on security issues. The worst part is when I have to pull together reporting on the things I've done to show my manager or executives, or get on the phone with customers and explain what security we do in basic terms.’” It was a small moment that would set her on the path to building a product with strong market pull. Read more lessons from different paths to PMF through the link in the comments.