The real estate industry is leveraging tools and technologies powered by AI to enhance and evolve customer experiences. At the same time, scammers are also using AI to commit sophisticated fraud, fabricating realistic documents, videos, and voices, making it easier for scammers to deceive. This poses a significant threat to everyone in the industry: from home buyers to sellers, and real estate professionals. The good news is, there are things everyone can do to help stay safe: • Use trusted and secure platforms to conduct transactions and be wary of emails from unknown sources. • Verify the identities through multiple sources and, if you can, meet in person to confirm details. • Detect deepfakes by looking for inconsistencies in blinking patterns, lip movements, reflections, shadows, skin texture, and hair. • Always protect yourself by verifying identities, using trusted platforms, and staying informed about the latest fraud schemes. It’s important to stay vigilant! For more information and tactics on how to detect AI fraud, join our upcoming webinar on April 16. Register today: https://firstam.us/3FrMWAS
