Fedrigoni Group’s Post

Transcript

So how relevant you can be to particularly to the to the audiences that you are creating for, to their needs, aspirations, their worlds. And then also resonance how much the work resonates with them. So how much they can relate to it and sort of respond to it or also on an emotional level. Another one is maybe sort of striving to seek to find what is essential. So like this? There has been attributed to Einstein which is like. Simple as possible, but not simpler. Or if you think about data rounds in the design world, you know as little design as possible. So it's like getting to that essence to what really is important and what really matters and not add anymore. I can just leave that moves people. I'm giving back what I got from the wonderful things that I've seen, whether it's a piece of art that I've seen it said music or anything and and I and I feel like I've been. Facing that, I'm finding it as much as I can in my in my, in my design life. And that's kind of a funny way around it, but it's very true. It's it's, it's if I chase it right back, it's still very, very direct, powerful feelings about trying to move people.