Experimentation Jobs (supported by Eppo)’s Post

“Experimentation is not something you do; it’s how you do things.” From launching The Big Lebowski page at Universal to leading global experimentation at ING, Michiel Jansen has seen the digital world evolve since the very beginning. In this conversation, he reflects on learning by doing, why optimisers should think beyond quick wins, and how real growth often comes from changing the product — not just the page. Read the full interview here: https://lnkd.in/gbsfwsT6