I'm wondering how the new practice of having associates wear body cameras at TJ Maxx & HomeGoods will go over with customers. It's pretty sad that we've gotten to a point where businesses even have to consider a move like this to reduce theft, but the shoplifting problem has become so rampant that they're considering all kinds of options to stem the tide.
Law abiding shoppers know that this action is targeted at bad actors, but they may feel like their personal space is being invaded and might not take well to that concept. After all, those body cams may pick up private conversations between shoppers that are not about their purchases and that aren't intended for public consumption. Shoppers know they're already being watched all the time, and they're ok with that, but the step of wading into personal space might be another matter.
When customers engage with a business, they want to feel welcomed, cared for, and appreciated. Not sure that body cams fit the bill for making customers feel welcomed.
Yet there is a mitigating factor, i.e., part of feeling welcome is feeling safe. If customer feel that body cameras contribute to their safety, they might warm up to this practice. So the jury is out.
My guess is that initially the body cameras will be a non-issue as they are non-obtrusive and will go unnoticed. All that will change the moment one of those cameras captures a conversation or incident that gets publicized and coverage of it goes viral. That will bring the practice into public consciousness and the lines for and against will be drawn. When it's netted out, I think the "against" will have. What's your take?
Get details in the article linked below and share your thoughts. I'd love to hear them.
https://lnkd.in/eCRU3ktt
#cx #customerexperience #customerobsessed #customerobsession #cxo #cmo #shrinkflation #shoplifting
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10moIt's not going to thwart shoplifters.