Erika Persson’s Post

Simple and effective.

Absolutely LOVE how 2024 is turning into the year of women’s sports. Here are just a few highlights thus far: 1. The Women’s March Madness Final Four game between Iowa and UConn had the largest audience of any basketball game in ESPN history. 2. The Ladies Professional Golf Association (LPGA) has 1,100 sponsorship deals, creating a 25% increase from previous years. 3. At the end of 2023, the National Women's Soccer League (NWSL) secured a $240 million domestic TV sponsorship deal with CBS, ESPN, Amazon, and Scipps. This deal is 40 times larger than previous agreement. 4. According to financial analysts at Deloitte, elite women’s sports will generate $1.28 billion in 2024 - this is an increase of 300% from three years ago. 5. Selfish plug - Dallas is now going to have a professional women’s soccer team called Dallas Trinity FC and they will be playing in the Cotton Bowl Stadium! (Season Membership Deposit secured) I’m very excited to continue to see the growth in women’s sports and to see how these elite athletes are impacting the next generation. #EqualPay #CaitlinClark #DallasTrinityFC #Gatorade #LPGA #NWSL

Willy - great responses to the CNBC questions. And I agree that the banks have averted a crisis in commercial lending; however, plenty of other brewing challenges are ahead for most Americans. The yield curve is still inverted - bad news for most of the non-public developers/owners for the next 18 months. This will be a challenge for a substantial number of owners and their permanent lenders (CMBS and Agencies). Multifamily owners are facing unprecedented higher costs including insurance, property taxes, and labor. These costs will be passed along to tenants. However, a popular theme is that corporate greed is the problem and not the unprecedented inflation over the past three years. The Biden/Harris/Walz proposal to limit rent increases to 5% per annum will have unintended consequences. Class A- and B properties will not be improved, which will lead to a tsunami of sub-standard Class C properties. Affordable maybe, but unlivable. Check out New York and Chicago. Perversely, the affordable market has been propped up by 15 million new non-residents who are seeking shelter. The supply/demand curve for affordable housing has been rocked by this unprecedented demand. Rents are still rising despite significant supply increases. Not a great scenario when wage increases are significantly less than rent increases. And the $25,000 new homeowner credit will not be equitable. Renters who cannot qualify will be left behind -only new homeowners will qualify. What about all the buyers who just bought a home and did not receive this graft? This is akin to the college debt relief program - the students who worked hard to pay off the debt will be disenfranchised. IMHO, 2025 will strain consumers' wallets, particularly the majority of Americans who cannot/shouldn't pay more than 30% of their income on rent.

Trophy cases fill up fast on Lake Ave, but we’re not done. Imagine what it would look like if we tried.. We are honored to receive the Executive Award from American Standard Brands! Players don’t win trophies, teams do. We are happy to have Torie Phillips and LIXIL on our team. Here’s to a million 🥂 #NotDoneYet #WeComin’ #WinWithUs #Hardware #LocalOwnership #LocalRelationships #LocalDecisions

🔗 We 😍 this article from QSR Magazine on the importance of unifying local advertising for restaurants: https://lnkd.in/gbeYzY3T At Fishbowl, we take local advertising a step further by empowering restaurants with local controls to build and maintain to their marketing databases at the store level. By enabling store-level segmentation, we help individual restaurants make informed decisions and enhance their local marketing efforts. A great example is our partnership with Texas Roadhouse. We assist them in managing their local databases across the chain, and building those databases at the store level. This kind of database management boosts the effectiveness of email marketing, local store promotions and franchise support, all while maintaining brand consistency. Fishbowl’s approach ensures that each location can harness the power of data to drive local engagement and growth. Because we know, as QSR knows, that local relevance combined with brand cohesion is essential for successful restaurant marketing. 🐟 🥣 #RestaurantMarketing #LocalStoreMarketing #DatabaseManagement #DatabaseGrowth #EmailMarketing https://lnkd.in/gkcW_vkw

The Accidental Mountain Dew Legend: Willie's the Hillbilly's Wild Ride Willie Stumpjumper chugged a case of Mountain Dew while jump-starting his cousin's lawnmower. The caffeine explosion launched him 20 feet into the air, landing perfectly on a broken tractor he instantly rewired. Mountain Dew executives, driving by, witnessed the spectacle. "We need this man," the marketing director whispered. Billboards soon featured Willie mid-leap, can in hand, with the tagline: "Dew or Die!" His gap-toothed grin transformed him from local legend to national icon. Sometimes, greatness is just one caffeine-powered explosion away. #BrandInnovation #MarketingDisruption #UnconventionalBranding #ConsumerEngagement #BrandStorytelling #MarketingStrategy #ViralMarketing #MountainDew

To CEO Jerry Morgan, managing partners are a critical part of what’s made Texas Roadhouse differentiated for the past 32 years. It’s a concept that’s evolved into a 650-unit casual giant that saw 44 consecutive quarters of same-store sales from the late 2000s until 2020 and earns $8.3 million in AUV, one of the highest in the industry for a brand its size. Read more: https://lnkd.in/exwWM84f

Meet Sheriff Sergio Pérez 🤠 When Sergio's friend suggested we create an AI image of him as a sheriff, we knew it was perfect. Why? Because this Texas native brings law and order to local marketing. And just like a good sheriff knows every corner of their town, Sergio knows the secret to scaling local marketing: It's all about truly understanding each neighborhood you serve. As SVP of Marketing at Emmy Squared Pizza, he's helped grow the brand to 28 locations – while keeping that local charm that makes each spot special. #LocalMarketing #DigitalStrategy #MarketingStrategy #Texas #RestaurantMarketing

Businesses should think about things they need to talk about again and again during the sales or onboarding process, and then consider how putting that on video can help to save costs and make things more consistent and polished. The Sugarman Of Vermont, LLC needed a video to tell their story (and the broader story of maple) to restaurants and sales teams around the country. Video to the rescue! #commercialvideo #videography #businessvideo #vermontstories #vermontbusiness

3 things you can always count on: ◼️ Ricky Tomlinson’s mug to only ever appear next to a quote about his arse. ◼️ The skies being the exact colour of leftover dishwater. ◼️ Everyday Agile sticking something absolutely bananas on an ad van, just because we can. This time, it’s less Theresa May doing the splits and more… Cilla Black in caricature form. (Although, fair play, we did have one fella stop us to ask if it was Margaret Thatcher. Safe to say, it’s not.) Why are we doing it? Because Scousers get sh*t done with style, wit, and just enough cheek to keep it interesting. And Scouseland just so happens to be where we are based. Whether it’s belting out a banger or transforming how your team works, Liverpool’s finest share a knack for turning chaos into something boss. So, if your business needs less “Help!” and more “We Can Work It Out,” you know where to find us.