Forbes has announced its list of top 50 CMOs globally and our very own Martina Luger features! "Equal parts fearless and forward-looking, Luger is intent on doing things differently—ditching traditional brand segmentation, subverting the standard loyalty playbook, and building an internal culture that treats rules as suggestions," says Forbes. Read a full interview with Martina on Dis-loyalty and how it's changing the game on loyalty here: https://lnkd.in/eeW_3jSX Congratulations Martina!
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3dBravo, In a world were everybody has access to the same information its refreshing to think outside the box! How else do we stand out?