Congrats to the Google team for launching Carbon Footprint Reports for Google Ads! By leveraging global real-time carbon intensity signals and first-party data, this powerful tool enables advertisers to precisely measure emissions from their marketing activities in alignment with frameworks like the Greenhouse Gas Protocol (GHG Protocol). These insights empower marketing professionals to embed sustainability into their marketing strategy and contribute to their company’s net-zero goals. We’re excited to continue collaborating with Google, partnering on such impactful solutions that help Google customers better manage their electricity emissions. 📄 Learn more about the Carbon Footprint Reports for Google Ads: https://lnkd.in/dFzk53gf
This is great stuff, excellent to see this being added in. It will be interesting to see how quickly it rolls out for all users, not just select advertisers as it currently states.
Great news! Transparency in cloud services is long overdue, especially for the platforms we rely on daily without knowing their true environmental impact. Having access to emissions data empowers businesses to make informed decisions.