Häagen-Dazs’ ‘Not so fast, not so furious’ Super Bowl ad placed in System1’s Top 5 most effective ads, scoring an exceptional spike rating! System1’s spike rating predicts short term sales effects over the 8-10 weeks post airing, and is derived from strength of branding and intensity of emotional response. Congratulations to all those in the top 10! https://lnkd.in/gZdKwtrP
The results are in - did your favorite Super Bowl ad make it to the esteemed System1 Top 10? We spent the evening watching the big game, scoffing new release snacks from key advertisers and testing the ads as they aired on TV, providing exclusive insights into the top performers. It's safe to say, we're all feeling a little sloth like this morning. But we're not finished yet! Join us for the first look at the best of the Super Bowl LIX and what made the top scorers so effective at 2pm EST TODAY. System1's Jon Evans and Vanessa Chin will be joined by Jennifer Baldwin from BBH USA and Tass Tsitsopoulos from Wieden + Kennedy NY. Don't miss out - there's still time to register: https://hubs.la/Q035_YKX0 #SBLIX #SuperBowl #SuperBowlAds #webinar #advertising #marketing #creativity
