🔵 This month, the iGaming industry is recognizing Problem Gambling Awareness Month (PGAM) 🔵 According to the National Council on Problem Gambling (NCPG): 🔹 Millions of people struggle with gambling-related harm 🔹 The financial and social costs of problem gambling are significant 🔹 Responsible marketing plays a key role in harm prevention iGaming operators' compliance teams work hard year-round to ensure adherence to player protections, advertising standards, and regulatory requirements.. But responsible marketing goes beyond messaging as the technical side of paid media placement presents its own set of challenges. Without the right safeguards, programmatic and search-based advertising can unintentionally place ads in high-risk contexts, leading to: ⚠️ Regulatory fines & restrictions ⚠️ Reputational damage ⚠️ Wasted ad spend on non-qualified traffic ✅ How We’re Helping At Dignotion, we’ve developed a Master iGaming Compliance Negative Keyword List, a strategic resource for iGaming operators to: ✔️ Prevent ads from appearing in non-compliant placements ✔️ Align paid media efforts with responsible gaming commitments ✔️ Optimize ad spend by filtering out unwanted traffic 📢 Available for Operators In support of Problem Gambling Awareness Month, we’re making this resource available to iGaming operators. 🔗 Request access here: https://lnkd.in/edJmy48k We know this is just one piece of the puzzle, but ensuring that marketing efforts align with responsible gaming principles is a step toward a safer iGaming ecosystem 💬 Tag compliance & user acquisition teams to spread the word! 👥 Joining the conversation with National Council on Problem Gambling, Responsible Online Gaming Association, and other industry leaders working to strengthen responsible gambling initiatives across the iGaming ecosystem. #PGAM #PGAM2025 #iGamingCompliance #ResponsibleGaming #PPC #iGaming
