Today, Don Julio announced a new creative partnership with world-renowned DJ, producer and culture powerhouse Peggy Gou - its first ever global collaboration and part of its ambition to celebrate tequila around the world. Fusing heritage with modern touches, the brand is launching Don Julio 194구 (구 pronounced “Gou”), Peggy's striking take on the iconic 1942 bottle which celebrates the brand’s deep roots in nightlife and music culture. Keep an eye out for Peggy and Don Julio popping up in cities including London, Milan, Seoul, and Hong Kong following the official launch in New York City.
Epic
That's so exciting and can't wait for the launch in NYC!
Love it !!!! ✨
Peggy 🤯
Dos cosas que me encantan en la vida ❤️
¡Enhorabuena!
Love it for the culture
Big congrats 🎉
Oh meu God!
Digital Marketer with +6 years of experience, based in San Francisco
1wThe brand team at Don Julio nailed their first ever global collaboration. Peggy is just the right amount of niche with mass appeal artist and I'm here for this collaboration. Wish we saw them pop up in SF or LA too.