Daymon International’s Post

During our recent visits to two different markets worldwide, we saw firsthand how Freshness is approached in distinct ways within modern retail—each targeting the market’s specificities and consumer needs. In Thailand, packaged fresh was the standard, prioritising consistency, food safety, and extended freshness. Carefully selected and protected from external contamination, this method guarantees quality and traceability—ideal for consumers who value reliability and convenience. On the other hand, loose fresh is taking centre stage in France—an approach driven by expertise, authenticity, and sustainability. Here, shoppers can handpick their produce, reducing packaging waste and supporting a direct connection between producer and consumer. Both perspectives reflect a deep commitment to freshness but cater to different priorities. Which approach resonates with you? 🍎🥦 No matter the approach, one thing is clear—fresh food is evolving, and a specific market context is key. With our global expertise and deep industry insights, we can help you navigate these trends, ensuring that your strategy aligns with consumer expectations. Just reach out to daymoninternational@daymon.com #DaymonInternational #PrivateBrand #ConsumerCentric #RetailDiscovery