Dawn’s Post

The most memorable brands don’t just look consistent. They sound consistent too. Your tone of voice is the personality of your brand. It’s how people recognize you, even in a noisy space like social media. Here’s what happens when your tone stays consistent: → Your brand becomes recognizable across every platform. → Your audience knows what to expect which builds trust. → People feel connected to you, not just your visuals. When your tone keeps changing, though, it’s a different story: → Your audience gets confused. → Your message feels disconnected. → You risk becoming forgettable. Here’s a quick way to align your tone: 1) Test your tone by asking someone to describe your brand voice in one sentence. 2) Decide how you want to sound—friendly, professional, authentic, bold? 3) Stick to that tone in every post, caption, bio and comment. If their answer matches your vision, you’re on track. And if not, you can always fix it. ↳ It’s never too late! P.S. Do you think the tone of voice is as important as visuals? Yes/No Follow me → AVB Rakshitha👽 I post about content branding every day.

Do you wonder why some brands just "click" with you while others don't? No, it's not all about logos or bold colours, although they play a part in it. There are three key elements at the base of creating a strong, long-lasting and engaging personal brand: Values Verbal and Visual. Values: This is what will become the base of your brand. In those few describing words, you will summarise your brand purpose, vision, mission, positioning, and what makes you unique. Not only that but as well they will set the vibe of the brand. Verbal: It represents your brand's communication, whether through tone and voice, language and grammar, slogans and taglines, and messaging. It's how your brand expresses itself through language, whether online or in person and on any platform. Visuals: And of course, there are the visuals - the overall look and feel of your brand. Every colour, font, image or video or logo tells a part of your personal brand story, making it uniquely yours and sending the right message. Blending these elements is super important to creating a personal brand that not only stands out but also stays true to its existence, creating a strong and unbreakable connection with your audience. That way, it will be consistent in looks, feels and messaging. Which of the three elements you are working on incorporate into your content?

Here's how embracing reviews and personal experiences elevates your brand! In the digital era where trust is the currency, crowd-sourced reviews and personal experiences play pivotal roles in shaping the perception of your brand. Here's why they are indispensable: 1. **Authenticity Wins**: Genuine reviews reflect real user experiences, providing an authentic glimpse into what potential customers can expect. It's like traveling the path that others have walked confidently. 2. **SEO Boost**: Reviews are not just testimonials; they are powerful SEO tools. Fresh and unique user-generated content enhances your search engine visibility, making it easier for others to find you. 3. **Builds Trust**: People trust people. Reviews foster a community of trust where potential customers can make informed decisions based on the experiences of others. 4. **Engagement Surge**: Users' insights ignite conversations and engagement, transforming static pages into lively, interactive platforms. 5. **Continuous Improvement**: Feedback from reviews provides invaluable insights into what’s working and what needs crafting in your offerings. Incorporating crowd-sourced reviews and personal experiences is not merely a strategy; it’s a transformative journey toward building a reliable and relatable brand. What’s one experience or review that helped you make a decision? Share in the comments! Don’t forget to like and let’s keep the conversation going. 🌟

Sharing the entire case of Frontify's new brand strategy, voice, and messaging! https://lnkd.in/eh7_8A_q Rarely do we get to peek into the enigmatic world of brand strategy processes and outcomes. But today is the day, my friends! If you are an all-things-brand-lover, just starting your journey in the wild wild west of strategy, or are curious about what your peers are up to – this article is for you! Buckle up as we take a deep dive into the process, key insights, and then the whole shablam (=delivery). On a side note, it feels like I’m about to strip naked. Revealing something to the internet (in such great detail) also means it’s free to be picked apart by whoever wants to, and it doesn’t come without feeling a bit 🥴. At least not when you are a freelance solo rider who is a real human being with emotions and not a corporate entity. This video is also fucking dorky to post, but it feels refreshing. Who needs ice baths when we have LinkedIn? 🥶 It only took 4 mins to film and 8 hours into the night to edit (not an exaggeration). In the spirits of sharing learnings, here is what I picked up during those 8hours: - don’t film in cinematic mode; it’ll make you look like you use a filter - don’t film in the auto-setting ”spatial Video for Apple Vision pro”; it’ll make the colours go berzerk  - film in Apple pro res, encoding SDR; you find this under camera formats in your settings - flip the camera around so A) you don’t have to see yourself do the deed, and B) you use the good camera on your iPhone 🫠  - ask a brilliant friend for help earlier, thank you Noel 🫶🏻 I’m publishing this article on my new Substack Cam’s Corner. It’s the place where I will keep posting things that interest me in the hopes it might be of interest to someone else. I plan on making it my cozy corner of the internet. Subscribe if you want to be on CC: 😏 Thanks to Digge Zetterberg Odh, Hugo Timm, Robert Cary, Aika Zikibayeva, and Sebastian Degenhart.

Most Web3 brands blend into the wallpaper of the internet. But the ones we remember? The ones we keep coming back to? They've mastered the art of the story. Here's how you too can: First, understand this… Your brand isn't what you say it is. It's the stories others tell about you. And if you want those stories to be unforgettable, you must give your audience a reason to care. How? By infusing your content with 3 key elements: 1. Emotion 2. Authenticity 3. Vulnerability Weave these elements into every piece of content you create, every story you tell. Do it consistently, and something remarkable will happen: → Your audience will start seeing themselves in your brand. → They'll start to feel a sense of kinship, of shared identity. And that bond? It's unbreakable. So, if you want your brand to stand out, to endure, to become unforgettable? → Master the art of the story. Infuse it with authenticity, vulnerability, and deep, unshakable emotion. That's how you rise above the noise. That's how you build a brand people can't help but talk about.

Around 14 years back one of the big names of Advertising Industry (back then and even now) asked me, "What is your forte as as advertising creative? In your portfolio, there are campaigns that are funny, some are very emotional, some have poetry, some have prose, some are cerebral, some are jokes! So I am a bit confused about what's your core talent as a Creative person?" I was a bit taken aback as I replied, "I become the brand! If the brand is funny, I will crack jokes. If the brand needs emotional storytelling, I will write emotional stories. If the brand wants to inspire I will write something that's inspiring, prose or poetry or a story. If the brand is a rebel, I will think like a rebel. If the brand is crazy, I will think crazy. The brand will define me as a Creative Person, I won't define the brand on the basis of what is my expertise." He didn't agree! He also had and still has a forte. And brand around him become what he is good at. And nowadays, I see that trend coming back where creatives on the basis of their forte, or even marketers on the basis of their likes and inclinations are building a brand. They aren't becoming the brand. Brand is becoming them. I find it baffling. How can an individual be bigger than the brand? And how brands are okay with that? Offlate, self glory, of Creative Individuals as well as Marketers, has become bigger than the need of the brand. Ans this isn't good for any brand as it will keep changing it's tone of voice, it's identity, it's singularity, when people around it will change.

It’s not enough for your brand content to look good 💅🏽 One of the biggest mistakes I see scaling founders make during a rebrand or service expansion Is spending so much time on the visuals and aesthetics; logos, website, branding, etc. (Which zero shade because I love me a good aesthetic and visual & think it’s essential) However, it’s so easy to get caught up in the looks that you forget the most important thing; Your CONTENT MESSAGING speaking the language your dream clients want to hear. This doesn't mean tearing down or starting your brand from scratch But refining your content to speak to the desires, pains, and aspirational identity of ideal clients → Who are aligned with your new brand direction → who are a perfect fit for your service expansion New brand direction & expansion = refined content messaging and strategy direction Because remember... Just because you're already a successful six-figure brand it's not enough for your brand to look good It needs to speak the language of your dream clients if you want your content to support you as you scale ✨ P.S You can always reposition your content messaging & strategy on your own but if your peace of mind & time is too important then our DFY Strategy is perfect for you - DM or click here bit.ly/workwith-SMC to find out more! #socialmediastrategy #socialmediamanagement #femalefounder #womenentrepreneur #contentstrategy

I sometimes feel Invisible? Ever felt like your brand is shouting into a void? Your content is there. Your ads are running. But nothing is happening. No likes. No shares. No sales. Why it’s happening—and how to fix it: 🔸Your Story Isn’t Clear: People don’t connect with brands, they connect with stories. If your brand doesn’t have a clear message, you’re just another voice in the noise. 🔸Consistency Is Missing: Being active for a week and then disappearing for two doesn’t work. Consistent posting can boost engagement by 60%. 🔸You’re Focusing on Features, Not Benefits: Customers don’t care about product specs. They want to know how your product will solve their problems. Focus on the outcomes, not just the features. 🔸Your Audience Feels Overlooked: Are you engaging with your audience, or just talking at them? Comment back, start conversations. Real engagement isn’t a one-way street. 🔸Visual Appeal Matters: 67% of consumers say visual content is more memorable. So, is your brand visually striking? If not, it’s time to rethink your design, logo, and overall aesthetic. Standing out isn’t just about spending more or posting more. It’s about connecting—emotionally, visually, and consistently. Because when your brand resonates, it doesn’t just stand out, it stays top of mind. Do you feel invisible too? #startupgrowth #brandingstrategy #foundersupport #brandvisibility #digitalmarketing

Consistency isn’t just about repetition; it’s about building trust. A consistent brand reassures people that they know what to expect. This doesn’t mean boring—just reliable. Tip: Create brand guidelines to keep your messaging and visuals aligned, no matter who’s creating the content. Do you have brand guidelines? If not, what’s stopping you?