Curious Health Communications Ltd’s Post

Jaqueline Pantoja (Nichols) has collaborated with Econsultancy to publish an editorial article on the challenges & opportunities for health comms in the coming year. Inightful and actionable, as ever 💡🙏

"The key to thriving in this evolving landscape lies in a balance of authenticity and innovation." – Maurya Overall, Boathouse Principal In her latest feature on MedCity News, Maurya explores the transformative trends shaping healthcare marketing in 2025, including: Strategic brand partnerships that redefine healthcare delivery and marketing. AI-driven content to stand out in an increasingly saturated digital space. The social media paradigm shift toward attention-based algorithms. Learn how healthcare organizations can innovate while maintaining the trust and connection that is essential to care. https://lnkd.in/guinexuX #HealthcareMarketing #Innovation #AIInHealthcare

Personalized content can optimize your healthcare marketing by delivering more relevant, targeted content to healthcare professionals and patients alike. Discover how Conexiant's tailored strategies can drive better engagement and outcomes in our latest blog post. #HealthcareMarketing #Personalization #Conexiant   Read more ➡️ https://lnkd.in/ehPjNbF2

Thanks again Business Asia Magazine for featuring my thoughts on the future of #Healthcare Marketing.

Current agency meeting your expectations? The right agency will treat you as if you are their biggest account, delivering the creativity, strategy, and agility you need to thrive. emagine / emagineHealth partners with mid sized healthcare/pharma companies with the dedicated, results-driven marketing support they deserve. From brand strategy to digital campaigns and AI-driven solutions, all of our clients feel prioritized in a very competitive landscape. Whether it’s lack of strategies, slow responsiveness, or insufficient digital capabilities—we’d love to step in as a true partner/extension of your marketing team to elevate your brand, streamline execution, and deliver impactful results. Can we talk? dgadless@emagine.com https://lnkd.in/ercDtGrN

Thanks Asia Business Outlook for featuring my insights on the future of #Healthmarketing in the #AI era. In this interview, I discussed key strategies to revolutionise patient-centric marketing: 1- Design marketing strategies around patient outcomes for a complete "whole" healthcare experience 2- Establish new #KPIs to measure impact on patients' lives 3- Utilize #data and #technology for personalised engagement and don't be shy leveraging new customer data platforms to deliver omni-channel experiences. 4- Foster intimate one-on-one connections with healthcare stakeholders 5- Recognize the significance of #HealthInfluencers and leverage their community influence ethically 6- Use #AI to combat health misinformation 7- Leverage #GenAI for pre-approving medical content and enhancing content creation 8-Infuse your strategy with #creativity and #empathy as core elements for delivering memorable experiences. Ogilvy APAC Ogilvy Health Kim Johnson Janet Tsai Sofia Beccarelli Rana Bawa Wendy Lund Christina Peyton Patrick Wisnom Richard Hau Akwa Onuoha Nick Cavarra Emily Poon Richard Brett GAICD Caroline Howe Atin Roy Daniel Beach Ab Gaur Rahul Titus Check out the full interview for detailed insights: [Asia Business Outlook - Healthcare Marketing in the AI Era](https://lnkd.in/g8Usbhku) #HealthcareMarketing #PatientCentricity #DataDrivenMarketing #AIInHealthcare #HealthPR

I'm a big believer that most tech marketers selling into hospitals and health systems should be doing *less*...less so they can free themselves to move on to high-level strategy and even other verticals or segments. The road to unlocking new levels of efficiency in your work can be complex—but it all starts with accuracy...efficiency means next to nothing if you aren't covering the pain points *your* corner of healthcare is focused on today. (I've seen too many hospital tech vendors publishing content on results in an area that was important pre-COVID when their key decision makers and influencers are most concerned about emerging issues like rising labor costs and declining margins.) The fastest way to get there? Research. I put this piece together to help you get the easiest start possible. #HospitalContentMarketing

As we settle into 2025, healthcare is shifting into traditional care models that combine tech innovation and changing consumer expectations. For healthcare organizations, aligning strategies with patient needs has never been more important. Top Trends Driving the Shift: 1️⃣ Strategic Brand Partnerships: Collaborations, like the Amazon One Medical and Cleveland Clinic partnership, are reshaping patient care by combining technological scalability with trusted clinical expertise. These partnerships aim to solve consumer challenges, such as improving access to primary care. 2️⃣ AI-Driven Information Delivery: As AI-generated health content becomes more present, healthcare marketers must prioritize creating content that is authoritative, trustworthy, and patient-focused. 3️⃣ Social Media Engagement: Social media algorithms are shifting from personal network-based to attention-based distribution models. Healthcare organizations must adapt by developing flexible yet authentic strategies that engage consumers meaningfully. Success in 2025 will belong to those who embrace innovative tools and channels while staying true to healthcare’s core mission: fostering trust and personal connections to deliver exceptional care. #HealthcareTrends #PatientFocusedCare #AI #StrategicPartnerships

I'm a big believer that most tech marketers selling into hospitals and health systems should be doing *less*—less so they can free themselves to move on to high-level strategy and even other verticals or segments. The road to unlocking new levels of efficiency in your work can be complex—but it all starts with accuracy...efficiency means next to nothing if you aren't covering the pain points *your* corner of healthcare is focused on today. (I've seen too many hospital tech vendors publishing content on results in an area that was important pre-COVID when their key decision makers and influencers are most concerned about emerging issues like rising labor costs and declining margins.) The fastest way to get there? Research. I put this piece together to help you get the easiest start possible. #HospitalContentMarketing

The Future of Healthcare Marketing: Where Innovation Meets Compassion As we step into a new era of healthcare, marketing in this industry is undergoing a profound transformation. It's no longer just about promoting services—it's about creating meaningful connections with patients, providers, and communities. Here’s what I see shaping the future of healthcare marketing: Personalization Powered by AI: Advanced data analytics and AI tools are helping healthcare providers understand patient needs like never before. Personalized content, targeted campaigns, and predictive healthcare experiences are becoming the norm. Patient-Centric Storytelling: People don’t just want facts; they want stories. Storytelling that reflects genuine patient experiences builds trust and strengthens emotional connections with brands. Telehealth Marketing: With virtual care becoming more mainstream, marketing strategies are shifting to emphasize convenience, accessibility, and technology-friendly approaches to care delivery. SEO for Health Content: Patients rely on search engines for answers to their healthcare questions. Optimizing for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is key to building credibility in a competitive digital space. Integrated Omnichannel Strategies: From social media and email to geolocation-based ads, patients expect healthcare brands to meet them where they are—whether online or offline. Focus on Preventive Care: Marketing is evolving to educate patients about wellness and prevention rather than waiting until they need reactive care. This is a long-term investment in better patient outcomes. The future of healthcare marketing lies in its ability to be both data-driven and deeply human-centered. By combining technological innovation with empathy, we have the power to not only attract patients but to transform lives. What trends do you think will redefine healthcare marketing in the next 5 years? #HealthcareMarketing #DigitalTransformation #FutureOfHealthcare