🚨 New Work Alert—Starburst 💛 🐰 🐣 Easter can feel like a sea of sameness: the same decorations, same recipes, same crafts. What Easter needs is a burst of different, and who better to bring it than Starburst? This year we partnered with our clients at Mars Wrigley to inspire consumers with something different for Easter. Collecting strategy from real-world, user-specific use cases, our creative team came together to infuse fun, humor, and creativity into a holiday so strongly associated with tradition. The result is a campaign that highlights real consumer behaviors, product versatility, brand identity…and someone eating an Easter basket. Thanks to the talented folks who helped this work bloom— 🌷 Alysson Scartz Lauren Rapoport Andrew Lavery Joseph McGlumphy Carla Smith (She/Her) Molly Learner Julia Meade Emma Carelle
